Why you need a Pharrell Williams, Martha Stewart, Madonna, Walt Disney and Steve Jobs on your team

Every person you encounter throughout your day, every personality type, has blinders, shadow behaviors, gaps in their capabilities. Call it what you will, these exist in everyone. The design world is not exempt and I sat down with Paul Martens, founder of CORA and author of The Motivated Life, to discuss this and more.

In ‘The Motivated Life’, Martens talks about a five-type system of design personalities with which designers can recognize their areas of expertise as well as their personality gaps. This thoughtful design theory shows us where our strengths are and also helps to point out weaknesses.