Patent Protection: David Takes On Goliath

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Better Ammo Wins Patent War Against an Industry Giant Launching a company based on a patent can seem like a solid bet until the day the industry Goliath decides to knock off your product. Counting on their ability to outspend … Continue reading

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Avoid Shark Tank Bites – Bring Lots of Sales

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As product designers, we watch ABC’s Shark Tank like people watch a freeway car chase. We’re just waiting for the Sharks to bite. Interestingly enough, over the last few seasons, we have found that the Sharks always take the “Sales” … Continue reading

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Kill the Work-at-Home Scorekeeper

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The biggest complaint we hear from work-at-home professionals is that the work never ends. We work more hours for ourselves than when we had a boss. Did you think that working from home would be lead to a better work-life … Continue reading

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Good Design & Mass Retail Need to Collaborate

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Just like you, we walk down the aisle of our local superstore or club wondering whether today is the day we might find good design. It’s not like it never happens. Target has a history of partnering with fashion designers … Continue reading

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Intentional Invention Can Make You Knock-Off Proof

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Too many times in retail product development, importers find themselves competing with their own customers and their own factories too. Every product can become a commodity in a global-sourced world. It doesn’t matter how good a relationship you think you … Continue reading

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Covertly Feminine Product Design

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Designing what women want to buy without alienating men is the Holy Grail for retail product design. With women making or influencing over 80% of the purchases of furniture and consumer goods, everyone should be practicing our Genderblend design process. … Continue reading

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Secrets to Working with Your Spouse

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It is no secret that Tom and I are husband and wife business partners. It is our competitive advantage – what sets us apart from all the other product design firms in the market. Because most people cannot imagine working … Continue reading

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Moneyball Product Design – Win with Moms

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Instead of striking out with manufacturers, could the product designer of a safer baseball bat have hit a home run if he had aimed for Little League moms instead? Having a safer, better product design is rarely enough to convince … Continue reading

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How to Keep from Being a Hostage to Your Factory

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Chip Starnes, the executive held hostage for 6 days in his Beijing, China factory found out the hard way that Chinese workers are unusually empowered in labor disputes. To some, this might seem like an isolated incident, but it is … Continue reading

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Mind the Patent Gender Gap

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Sifting through some archived Podcasts, I ran across one from Stephen J. Dubner -Ā Freakonomics Radio – The Patent Gap. According to estimates by the National Bureau of Economic Statistics, women represented only 7.5% of filed patents and 5.5% of commercialized … Continue reading

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