How listening to their tribe helped this company triple annual profits
The internet is flooded with advice from branding experts all over the world. Each tip and rule of branding is meant to drive you closer to your customer while maintaining a business that is geared toward maximum profitability. But what if the best way to get closer to your customer… was to simply listen to what they were saying? This is what the founder of Big Ass Fans (previously HVLS – High Volume Low Speed – Fan Company) did and they haven’t looked back since.