Why neuroscientists and other experts agree that mixed reality is evolving, not disruptive.
I consider myself a “tech skeptic” – one who really needs to see that technology fits or facilitates an inborn desire to do something and has the potential to convert for brands or developers. Without both, innovation is short-lived – a fad that stays in the early adopter world and never tips mainstream. So when I came back to my office after attending the FutureX Live event orchestrated by innovative brand-builder Moxie, beyond excited about the future of Virtual Reality, Augmented Reality and Mixed Reality, my partner thought I drank too much of the Moxie Kool-Aid.
But right now,