Training your clients brain to close sales faster.

CREDIT: Getty Images

Hopefully last year has taught you a lot about how to do business, or in the case of the Mylan EpiPen, a lot about how not to do business. So I want to talk about that, as well as how we can all do better in 2017 by understanding what it means to transfer dominance to our clients and also how to earn their trust.

First Let’s Talk About the Epipen Disaster

When customers, who were truly in need of a real solution, gained the EpiPen, they