CES lesson: Cool tech is not enough. Get a consumer-centric designer in your business today.
You can’t get more tech-excited than attending the Consumer Electronics Show (CES) in Vegas each year. But this year, one thing is glaringly clear – cool tech is not enough. Businesses and products are getting lost in their own technology and what is being shown here at CES looks and tastes like flavors of the same technology or marketing spin. Innovative or not, unless you move your business and products quickly to a consumer-centric model and retro-think your way back to the technology of features,