PHOTO CREDIT: Herman Miller
Should you redesign a bestselling classic? Herman Miller’s iconic Aeron chair offers a helpful case study.
We’ve all heard that old saying ‘if it isn’t broken, don’t fix it.’ But that’s not what the maker of the bestselling office chair of all time said. Let’s go back to 1994, the year a global design manufacturer by the name of Herman Miller presented the first generation Aeron Chair. The chairs designers Don Chadwick and Bill Stumpf created an instant icon for office workers around the world. Yes, really, around the world. The first-gen chair saw over 7-million sold in 134 countries.
And with such great success, you