How to See Into Your Brand’s Future Now

2017-07-07T00:18:56+00:00December 30th, 2016|INC Articles|

Why taking a risk on future technology innovations can make your brand relevant to generations today. Beyond the cool experiences you see in disruptive technology like virtual reality, the truly unique brand proposition is that it is so immersive and non-interruptive. But inserting your brand into it in very inauthentic way could be detrimental to your brand promise itself. If you do it wrong, you're screwed. Today brands are passively interacting with their consumers and it's not enough to build loyal fans. In a Virtual Reality world, consumers will have the opportunity to make a stronger connection with that brand, self-selecting to interact with it and then personally identifying with the brand. Ask 'Why this technology?' More important than running out and buying into the latest future tech trend, is should you invest the time building new technology skills and expertise for your business or brand? Will it convert? Will it add value [...]

Main Street America Revitalized, One Small Town at a Time

2017-07-07T00:13:00+00:00December 26th, 2016|INC Articles|

Just in time for Small Business Saturday: how to support small businesses in a really big way. In honor of this year's Small Business Saturday, a day dedicated to helping small businesses thrive during the busiest holiday shopping season of the year, I wanted to point out that grassroots efforts to boost local businesses and small towns are happening across America. Maybe even in a small town near you. If you run into the problem Todd Thompson did, shopping in your hometown local stores might be difficult, especially if they've gone out of business or vacated the area. Todd is from a small town called Pekin, Illinois, where the vacancies and lack of small businesses, like in many other small towns, became the norm. So much so, that when Todd would tell people where he was from, out of embarrassment, he eventually started leaving Pekin out of it, and just started [...]

Hot Holiday Gifts Without Fighting Black Friday Crowds

2017-07-07T00:01:04+00:00December 23rd, 2016|INC Articles|

2016 is the year of the subscription box gift, so here are tips and hot ideas to pick the right gift for everyone on your list. In 2010, Birchbox started it all when they launched a monthly subscription box with the hopes of filling some unmet needs in the beauty market. Fast-forward to now, where subscription boxes have become a way of life for thousands of subscribers, and the beauty industry was just the tip of the iceberg. Subscription boxes have created a fun, new way to distribute products that creates an experience for consumers from the moment their box arrives. The most popular models feature an array of sample-sized products curated specifically towards the lifestyle of the subscriber. Until now. Meet: Singles Swag. The subscription box service geared toward young single women that is full of full-sized products, and even books. The Subscription Box All Grown Up Jonathan Beskin, the single dad (yes, [...]

Is Virtual Reality a Fad or the Future of Escapism?

2017-08-02T19:40:13+00:00December 21st, 2016|INC Articles|

Is Virtual Reality a Fad or the Future of Escapism? Why neuroscientists and other experts agree that mixed reality is evolving, not disruptive. I consider myself a "tech skeptic" - one who really needs to see that technology fits or facilitates an inborn desire to do something and has the potential to convert for brands or developers. Without both, innovation is short-lived - a fad that stays in the early adopter world and never tips mainstream. So when I came back to my office after attending the FutureX Live event orchestrated by innovative brand-builder Moxie, beyond excited about the future of Virtual Reality, Augmented Reality and Mixed Reality, my partner thought I drank too much of the Moxie Kool-Aid. But right now, I am fairly sure you could use a little escape from reality too and are able to see the potential like have. Inventors and technologists have been obsessed with coming up with [...]

Why Herman Miller Redesigned Its Bestselling Aeron Chair

2017-07-06T23:50:23+00:00December 10th, 2016|INC Articles|

Should you redesign a bestselling classic? Herman Miller's iconic Aeron chair offers a helpful case study. We've all heard that old saying 'if it isn't broken, don't fix it.' But that's not what the maker of the bestselling office chair of all time said. Let's go back to 1994, the year a global design manufacturer by the name of Herman Miller presented the first generation Aeron Chair. The chairs designers Don Chadwick and Bill Stumpf created an instant icon for office workers around the world. Yes, really, around the world. The first-gen chair saw over 7-million sold in 134 countries. And with such great success, you might be wondering what in the world would be cause for a redesign on such an iconic classic. Because I worked on the original version, I was very curious to know also, so I sat down with Tom Niergarth, VP of Platform Design at Herman Miller, to find out. [...]

Shifting Your Office Into a More Zen Space

2017-07-06T23:45:07+00:00December 7th, 2016|INC Articles|

How to get your business into the right place, the right time, the right direction, and right thinking. I love writing about office design because my creative side gets lost in the details of choosing every right pattern, placement, and object to make a space really work. When it comes to design, there is so much more to every last element than what meets the eye. Pamela Edwards and Michael White-Ryan have built their business, Language of Space, around these very ideas, so of course I jumped at the opportunity to share their ideas with you. Pamela and Michael built their business around the ancient art and design philosophies of Feng Shui. Feng Shui, you might say? Hello, Tracy, and welcome to the 21st century. To which I will respond, yes, welcome to the future of Feng Shui, all grown up and more important than ever before. Maybe when Feng Shui initially hit the [...]