Every Company Needs a Kid on Board

2017-07-07T18:39:58+00:00April 23rd, 2017|INC Articles|

Your next advisor should be 4 feet tall and full of imagination. Meeting Makenna Riley on the red carpet at the City Gala event blew me away. I knew I had to share her perspective with you on why you need a kid advisor to propel you and your business into new and creative growth. Makenna is the daughter of inventor and award-winning TV host, Forbes Riley, so it's no surprise that she is blazing trails fast and early. Being a kid allows Makenna a fresh perspective and makes her privy to kid information you and I just don't have. Of course we gain as we grow into adulthood, but there are things we give up as well. So I want to talk about that first. Logic Faces Off With Imagination Adulthood brings us into a world of freedom. To gain that freedom, we accept tremendous responsibility; to our work, to our families, to our communities, and the world around us. When [...]

How to Make Millions Selling One Simple Thing

2017-07-07T18:37:52+00:00April 15th, 2017|INC Articles|

Coffee is not all beans and brew. The secret to sales success came right from demand for a single cup. Entrepreneurs are a special breed. The risk is tremendous, but the reward is whatever you can imagine... that is, if you can make it. A lot of businesses don't, and I think one of those reasons is that there is a lot of gray area. That's why I love this column. It's a way for me to share actual business lessons that I've lived through, to connect with entrepreneurs who are in it to win it. There are so many things you just don't know, until you know it because you've learned the hard way. But we don't all have to learn the hard way, and that's why sharing is where it's at. Sticking with our recent articles on Amazon private label selling and market traction, I thought I would talk with an [...]

Power Tool Secrets of Million-Dollar Amazon Sellers

2017-07-07T18:35:31+00:00April 15th, 2017|INC Articles|

The cognitive systems brand-building private-label sellers use to accelerate growth and save time. In the world of online sales, the seller has their work cut-out for them. If you can get it right, the sky truly is the limit. But that begs the question; how exactly do you get it right? Especially when there are so many ways for sellers to get it wrong. You know I went where the answers are, just in time for the premier private-label seller conference and trade show, the Prosper Show, and on this particular topic, the answers sit with two very advanced companies providing seller tools for the modern, somewhat complicated, multi-channel market. Both Skubana and Channel Ape can do more with the data, the listings, the channels already there, and putting them to work for you through platforms designed to integrate and optimize everything, because anyone who sells anything through more than one channel understands the exponential struggle. Let's Talk [...]

Listen Up, Ladies: Here’s How You Can Get Funded Too

2017-07-07T18:31:40+00:00April 9th, 2017|INC Articles|

The last in a 4-part series on the nitty-gritty details of actually getting funded. We've covered so much ground in this series, on everything from equity crowdfunding to raising capital, to speaking the language of investors, and now I want to talk very specifically about how women can get funded. While it would be nice to assume it is the same across the board, you don't have to look very far to realize... it isn't. Women founders and CEO's face hurdles that men, in their same positions, simply don't face. If that's difficult to read, let me serve it up in numbers instead. According to PitchBook, in 2016 companies with only female founders accounted for only 3% of funds raised. Seems a bit (a lot) low to me. For that reason, I went to women who are either in the process right now, women who gave up the process and are just bootstrapping their way [...]

How to Speak Investor Not Inventor and Get Funded

2017-07-07T18:28:37+00:00April 6th, 2017|INC Articles|

Part three of a 4-part series on the nitty-gritty details of actually (really) getting crowdfunded. Whew! We made it through part one, the serious details of getting funded; part two the options for capital raising you should consider, and what each one could mean for your business. But you aren't quite done yet, as if the work of an entrepreneur is ever done anyway. Now we can move on to the topic of learning the language. While this may not be as detail intensive, it is every bit as important as the first half of this series. Walk the Walk, Talk the Talk Financial and business literacy is incredibly important... more important than how well you can show off the features of your invention. Yes, really. I know your invention, your baby, is the center of everything you are doing and it is the sole purpose for this path. But this path goes nowhere if [...]

Your Options for Raising Capital & Knowing Which to Choose

2017-07-07T18:26:27+00:00April 3rd, 2017|INC Articles|

Part two of a 4-part series on the nitty-gritty details of actually (really) getting crowdfunded. In part one of this series, we talked about a fairly new type of up-and-coming crowdfunding where a business owner offers an investor equity in exchange for funding - Equity Crowdfunding. The most popular type of crowdfunding we usually hear about is very different than equity crowdfunding. So let's dig right in and break those down first: Rewards-based Crowdfunding: Individuals donate/invest money in exchange for perks, products, tickets, or other gifts (not money). Examples: Kickstarter or Indiegogo. Equity-based Crowdfunding: Investors receive equity ownership in the company they invest in. Examples: Dreamfunded or Sprowtt. While crowdfunding, both types, can be great potential options for a business seeking capital, these aren't the only options available. In 2012, the JOBS (Jumpstart Our Business Startups) Act was signed into law, in simple terms, to help more companies attract more investors than ever before. Written into this JOBS Act are a few [...]

What Is Equity Crowdfunding & Is It Right For You?

2017-07-07T18:24:21+00:00April 1st, 2017|INC Articles|

Part one of a 4-part series on the nitty-gritty details of actually (really) getting crowdfunded. It's no secret that getting funded can be a long and difficult process. Access to capital relies on so many specific details, and at the end of the day, the more you know, the easier it is to find money. Join me as I take you through a four week 4-part series on 1) actually (really) getting funded, 2) the different types of capital available, how to know which option is the best one for you, 3) the language you need to have to speak investor, not inventor, and 4) how to overcome the particular challenges women and minorities face. Let's Kick-Off Part One With Equity Crowdfunding In May of last year, the SEC Equity Crowdfunding rules went into effect with 8 platforms initially filing for registration to become Equity Crowdfunding portals. Dreamfunded is one of those firms and I tapped into [...]