Nitty-Gritty Secrets to Being an Amazon Millionaire

2017-08-02T19:04:39+00:00July 27th, 2017|INC Articles|

Get the most out of private label selling on Amazon by understanding your options and the benefit to your brand. Private label selling seems to be expanding faster than the popularity of fidget spinners. So I wasn't surprised to hear from James Thomson, Co-Founder of PROSPER Show and the former head of Amazonservices.com, that this year the conference sold out of tickets. With 1400 attendees and 90% year over-year-growth, I had to dig into the nitty-gritty details of the show so I could share all of them with you. Get Rich Quick When I work with clients on product design, I make it a point early on to let each client know that going the route of private label selling on Amazon is not a 3-month plan with a billion dollar buyout exit. It's okay to dream about that six-figure income but you're going to have to put in a LOT of work before that ever [...]

Learning to Deal With Stress Just Got Easier

2017-07-24T18:43:02+00:00July 20th, 2017|INC Articles|

Stress is a fact of life, but how you deal with it is up to you, so I called in an expert to show you the way. I just wrapped up an amazing call with Dr. Laurel Geise, Founder and CEO of The Geise Group, on a mission to help companies implement Mindfulness at Work Programs. She and I really got down to the nitty gritty details about why mindfulness is making a comeback in a huge way and why this is the solution to dealing with stress. Stress Is A Big Problem Stress can form in layers, whether it's entrepreneurial or business related, personal, situational, or just transferred from others you spend time around, and it seems that we are dealing with more and more. It's important that you understand what your stress looks/sounds/feels like, and even more important that you know how to deal with it. Why? Because stress [...]

If You Want to Make 23% More Money, Then Get Consistent

2017-07-07T19:40:02+00:00July 20th, 2017|INC Articles|

From the experts, everything you need to know on branding consistently for higher visibility and more revenue. How much is brand consistency worth? This might not be a question you find yourself asking often. Even though we spend a tremendous amount of time discussing branding, plenty of companies go forth into that dark night...uhh... move forward with their branding plans, without ever measuring the growth benefits or possible setbacks. Luckily, for all of us, Lucidpress, in partnership withDemand Metric, surveyed over 200 organizations to better understand the impact and value of brand consistency. Citing the study which says, "Less than 10 percent report that their brand presentation is very consistent, but almost 90 percent agree that it is important to present their brands consistently in all the places people might encounter them," we can see how true it is that plenty of companies are not clear on branding. For a company like [...]

Secrets to Out-Innovating Your Competition

2017-07-07T19:33:26+00:00July 15th, 2017|INC Articles|

Ways to leave the competition in the dust and head into rare me-only innovation territory. I always imagined, when I first started my own business, that I would be the 'cool' one, constantly innovating and doing new stuff. I realized a few things after actually owning my first business for a few years; 1) in order to do this there must be a system in placeand 2) it isn't easy. I was really onto something, even though I had no idea then what it really meant to be in a state of constant innovation. What I've learned from 20+years of innovating (for myself and for others) is that while it is so incredibly important to be the one out in front, the competition is very stiff. A recent study by Global Entrepreneurship Monitor projects that 39% of the products entering our marketplace are considered new and innovative. That number is huge, but don't panic [...]

Global E-Commerce Trends, From Start Up to Inc. 500

2017-07-07T19:28:46+00:00July 13th, 2017|INC Articles|

How you can survive and thrive in the changing e-commerce market. Jon Reily holds the coveted position of VP of Commerce Strategy for Razorfish, a digital marketing agency in business for over two decades now. They help businesses deal with the changing landscape of modern sales. Jon himself is a former Amazonian and has amazing insight into the global eCommerce trends spanning startup to Fortune 100, trends you need to know about if you want to survive the changing landscape. Following The Path of Consumers For me, understanding the consumer's path is illuminating. There are too many brands, stores, and companies trying too hard to combat shopper behavior, and manipulate it or reroute it, but that is an old school approach that is on it's way out. What we are seeing now is that the most successful companies are putting the customer first and building a mission of giving them what they want [...]

The Risky Business Of A Cocktail Trend Setter

2017-07-07T19:26:13+00:00July 8th, 2017|INC Articles|

Pickle Juice, Justin Timberlake, and Amanda Frietag could save you from a common start-up fail: Trend-Setting. We talk a lot about innovation because, it's so important, and that momentum really is acutally what keeps your business alive. A relatable theme to innovation is trendsetting, and to take that one step further: trend starting. A trend starter is at the front of the line, stepping over it, before others recognize that there's a line at all. This unknown territory is risky because not only are these trend starters tasked with all of the startup elements necessary for success, they've now got to create pathways and educate the market; both incredibly expensive. Early entrance is difficult, expensive, time-consuming, and when the inevitable competition comes along, you're going broke, and they've only just begun. That Doesn't Mean You Should Give Up There are ways trend starters can make the market work for them, so if this [...]

Need Launch Money? Here’s How to Seed Your Disruptive Idea

2017-07-07T19:20:57+00:00July 5th, 2017|INC Articles|

Everything you need to know about getting seed money and what qualifies your startup. Money might not actually make the world go 'round, but it certainly does help startups looking to break into their market with support from investors. Last year we didn't even talk much about seed money, but this type of funding is making a serious comeback, and I love that. I talked to funding expert and Investment Director at JEL Capital, Noah Stone, about why they are seeding again and what it takes to qualify. Why Is Seed Money Making A Comeback? Noah pointed out that, at JEL Capital, they are seeding companies again because this type of investment offers higher returns, with a lower cash outlay. JEL Capital, a private equity company based out of DC, considers themselves the go-to company for seed funding, which is not a title they take lightly. So I wanted to find out, from [...]