Prep Your Product Launch To Survive & Thrive

2017-07-07T19:51:26+00:00August 7th, 2017|INC Articles|

You cannot forget these critical components when preparing your new product strategy. Okay, so you're new product has hit the market. You've survived rounds of funding, startup setbacks, your team is solid, and now you're ready to implement your growth strategy. Wait, you are ready to implement your growth strategy right? Let's talk about this. There are two critical components of any new product strategy that you cannot survive without and these components should be worked out and a clear part of your strategy long before you get to market. This strategy is the groundwork for your success. It's not like you get to market and then BOOM! You're selling 20 million of each of your SKU's. You have to have a plan in place that allows you to engage your market and scale up as you go. This First Critical Component Is Engagement Planning and setting strategies for market engagement can make [...]

Reinventing High Touch Amid High Tech

2017-07-07T19:54:02+00:00August 4th, 2017|INC Articles|

What a USA made custom suit company can teach you about business, failure, and essential human interaction. Imagine you are looking for the perfect fitting garment to wear to a wedding. So you head to your local department store and find the perfect pair of dress pants, without the help of anyone really, because the staff are all under 20, sales clerks, and could care less about your pants. In fact, the only way you might get their attention is if you weren't wearing any at all. Now you need to get your pants hemmed... but where? Are you going to stick around and let the sales clerk inaccurately measure you? They don't even know where your pants should fall, nor do they care. And machines don't really care either. Do they? Custom Fashion Is Here To Stay The new Alexa/Echo camera has recently been announced by Amazon and instead of making [...]

Made In America Is More Than Guts & Glory

2017-07-07T19:46:50+00:00August 3rd, 2017|INC Articles|

Learn from this Made in America, multi-generational family business about sustainability, freedom, and survival. American Hat Makers, Head'n Home, have a business model I love, and values second to none. Their story is inspiring and energetic, and they've made a lot of right moves to place their business in a place of sustainability and I had to share all of this goodness with you. I had an opportunity to talk with Garth Watrous, a 2nd generation business owner, took an interest, at a very young age, in the business his father built, and the passion in his voice is proof that he isn't just a lucky inheritor. He plays an integral role and is deeply invested in Head N' Home, and if you've seen their hats, you'll know why. Multi-Generational Businesses Garth's dad, who started this business in the 70's with a few leather tools, and a passion to create, started it all from [...]