How to avoid branding disaster; advice from a direct response expert on navigating an image-based world.
The world of branding is changing. Just by way of technology and platforms alone, our pathways and possibilities to clients have increased dramatically, and with that has come more opportunity than ever before, to connect personally with potential or repeat clients. These pathways help companies to create a seemingly transparent branded image, with consistent and genuine messaging that hits home for these clients. Unless you’re doing it wrong. Then, these pathways create plenty of opportunity for confused and inconsistent branding (which happens A LOT) and for companies to find themselves in a make-or-break situation because they aren’t getting the