About Tracy Hazzard

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So far Tracy Hazzard has created 74 blog entries.

7 Sins Of 3D Printing/Lean Manufacturing

2017-02-22T17:26:37+00:00 February 22nd, 2017|3D Start Point|

  Tom and Tracy share their list of the seven deadly sins in 3D printing that are keeping it from becoming lean manufacturing. There are supposed to be eight things that you should remove from a company to make it a true lean manufacturing model, and 3D printing actually solves a lot of those eight things. But there are also seven things being done in 3D printing that are holding it back. Listen to the podcast here: 7 Sins Of 3D Printing/Lean Manufacturing   Today, we are going to share with you our list, our actual seven sins of 3D

Clear 3D Printing – New Possibilities

2017-02-22T08:27:01+00:00 February 22nd, 2017|3D Start Point|

  In Today’s episode, Tom and Tracy discuss the new possibilities that clear 3D printing could offer. They saw a Twitter post by Daniel Norée that featured a clear 3D printed model. Tom and Tracy talk about the possible uses of clear 3D printing if it really can be done now, like in light designs, glasses and lenses, toys, awards and collectibles, and even containers. Listen to the podcast here: Clear 3D Printing – New Possibilities   Hey, everyone. This is Tracy and Tom on the WTFFF 3D Printing podcast. We’re putting 3D printing in the clear. We saw this

AstroPrint 3D Printing Apps Promote Ease of Use

2017-02-20T20:27:52+00:00 February 20th, 2017|3D Start Point|

We decided to follow up with someone we met at SoCal MakerCon. Back then we didn’t have enough time to get in depth about what they do; the company is Astroprint. In the SoCal MakerCon interview with him I said that their company is just apps and software, so it didn’t quite excite me. But now that we have learned more about it, I have learned that Astroprint 3D Printing Apps Promote Ease of Use, and I actually think it really is exciting. Drew Taylor is one of the founders of Astroprint, and we had a really good interview

Diversify Your 3D Print Freelance Work – But Not Too Much!

2017-02-20T20:27:56+00:00 February 17th, 2017|3D Start Point|

  It is back to Business Monday and we will be talking about 3D print freelance work. There are two schools of thought on freelance work. One is that you diversify. You should take as many gigs as possible, if you want to call it that way. What kind of gigs are we talking about? Like contract 3D printing if you have a 3D printer. It could be that. It could be design work or whatever it is. I have been talking to a lot of freelance association and other things lately for the Inc. articles. It is interesting and eye

End User 3D Printing

2017-05-23T15:29:04+00:00 February 16th, 2017|3D Start Point|

Today we are bringing you a follow-up interview that was mentioned in our episode with Brandon Davis where we talked about his mission with the new Blue Dragon and end user 3D printing, of FFF 3D printing. I think this is really interesting that we’re focusing on people who are really choosing FFF printers for end use production. This has happened multiple times now. I really liked doing that because I think that 3D printing, the obvious use of it has been prototyping, rapid prototyping. There are a lot of companies focused on just specifically that. While there’s certainly nothing

How to Tell If a Business Idea Is Truly Different From the Rest

2017-02-16T02:27:21+00:00 February 16th, 2017|INC Articles|

Is your idea good or does it need to be trashed? CREDIT: Getty Images When you commit your career to a field for as long as I have, you learn a few nitty-gritty tricks when it comes to getting off the ground without a money tree. I've been working for 25-years in product design and development and one very valuable tidbit I've learned is this: there are a lot of ways to get market proof and if you want to get serious, you have to have it. First, Let's Talk About Amazon The most significant route that we

Planktomania – 3D Print Plankton

2017-02-15T11:26:07+00:00 February 15th, 2017|3D Start Point|

Today, we’re going to talk about 3D print plankton by Planktomania. Their website is a great resource for teachers and students out there. This just shows how 3D printing creates endless possibilities specifically in for education. Something micro can now be printed and held and experienced, taking the learning process to a whole new level. Listen to the podcast here: Planktomania – 3D Print Plankton Hi, this is Tracy and Tom on the WTFFF 3D Printing Podcast. We are going to talk about plankton today. Bet you didn’t see that coming. We’re going to talk about 3D

3D Prints for Your Pet

2017-02-14T04:28:41+00:00 February 14th, 2017|3D Start Point|

3D Prints for Your Pet The CAD file libraries are full of 3D prints to show off your love of your pet, but there aren’t quite as many 3D prints for your pet. What’s out there is nice, but doesn’t exactly show off beautifully designed items with a more unique twist compared to what you could purchase off the shelf. These files are great starting points to be inspired for your own weekend 3D print project to design 3D prints for you pet. One of the first things you need and should do when you get a new pet

LA Innovation: Bigger, Better, & Cleaner Than Ever

2017-02-14T02:27:48+00:00 February 14th, 2017|INC Articles|

LA is going clean tech through the LA CleanTech Incubator. CREDIT: Getty Images When I say California and clean tech, you probably say Silicon Valley. Most others would probably say the same because, historically, LA has lagged behind the valley and others in becoming an Industry of Innovation. That is, until now. The LA CleanTech Incubator (LACI), is a cooperation between industry and city to get rid of the lag and catapult Los Angeles to the forefront of clean and disruptive tech. Why Does LA Matter? With California as the 6th largest economy in the world and LA

Building Bytes 3D Printed Bricks

2017-05-23T15:29:04+00:00 February 13th, 2017|3D Start Point|

  I love this day. Me, too. We are finding more and more fun things to highlight and show the potential of what other people are doing in terms of design. I have to say, before we push this one out today, I have been getting some really great people sending me their design inspiration in a non-pushy way, which I really appreciate. People send me a conversation to have about what inspired them. It’s not like, “Cover my idea!” It’s so nice. I want to cover them because they are inspiring me by what they are saying about

Build a 7-Figure Business With a Free Phone Call

2017-02-12T02:28:07+00:00 February 12th, 2017|INC Articles|

Is good old-fashioned daily business calls back in style? CREDIT: Getty Images The lines of communication have never been more open. There are more ways, than ever before, for us to talk to one another. We know this to be true, so why, in business, does it seem harder than ever to get through to people? It could be that, perhaps, we are doing it wrong. It used to be that cold calling was the way into people's homes, offices, and eventual hearts checkbooks. What I am learning in my own business, and have confirmed with Rahul Varshneya,

Why Licensing of Products and Patents Is So Hard

2017-02-11T02:26:41+00:00 February 11th, 2017|INC Articles|

Think ideas are hard to come by? Try licensing those ideas. CREDIT: Getty Images I cannot tell you how many designers and inventors I have talked to over the years have an unrealistic view of the potential licensing process. They think, "I have a great idea. Why wouldn't X Company want to buy my idea, make it and pay me royalty?" But, over the past decade, our marketplace has changed and the licensing process and market cycles have changed with it. For example, prior to the recession, the life cycle of a product was generally 3-5 years. After

Women in 3D Printing # 3DTalk Meetup

2017-02-09T20:25:53+00:00 February 8th, 2017|3D Start Point|

Today, Tom is going to ask Tracy questions about the # 3DTalk meetup,  that she attended virtually. Tracy will talk about the things that she learned and realized in this meetup, like the role of tech in jobs, how everything comes back to art and design and how companies in the industry need to have a little more end user empathy focus. Listen to the podcast here: # 3DTalk Meetup Hi, everyone. This is Tom and Tracy on the WTFFF 3D Printing Podcast. Today, we’ve got a little bit of a different format where I’m actually going to be asking Tracy some

Women in 3D Printing Meetup

2017-02-08T08:25:52+00:00 February 8th, 2017|3D Start Point|

Today, Tom is going to ask Tracy questions about the Women in 3D Printing meetup that she attended virtually. Tracy will talk about the things that she learned and realized in this meetup, like the role of tech in jobs, how everything comes back to art and design and how companies in the industry need to have a little more end user empathy focus. Listen to the podcast here: Women in 3D Printing Meetup Hi, everyone. This is Tom and Tracy on the WTFFF 3D Printing Podcast. Today, we’ve got a little bit of a different format where I’m actually going

MorphiApp CAD Software Review

2017-05-23T15:29:04+00:00 February 8th, 2017|3D Start Point|

MorphiApp is a tablet-based CAD software that I think is a great starting point for kids or even adults who are just getting into 3D printing and CAD softwares. It has a free version and a paid version. It is only for Apple or iOS based devices for now though. But is impressive in it’s capabilities, and you can do a lot with it, even in the free version. Listen to the podcast here: MorphiApp CAD Software Review Hey, everyone. This is Tom on the WTFFF 3D Printing podcast. Today, we’ve got another in our series of CAD software

Applied 3D Printing, with Brandon Davis

2017-02-09T07:27:35+00:00 February 8th, 2017|3D Start Point|

Today, we’re going to talk about what I think is the mantra so far for the year, applied 3D printing, applications of 3D printing, applied technology. I feel like we’re at that stage in 3D printing where that has to be happening. The use studies, cases that are working. We’re shifting out of it being theoretical into being applied. I think especially with what we saw at CES this year with Titan Robotics. To me, what they have been researching and doing with Autodesk over the last year or so with Project Dasher is a great example of that,

Simplify3D Slicing Software Review

2017-02-07T08:25:57+00:00 February 7th, 2017|3D Start Point|

Simplify3D, from my experience and in my opinion, is the best slicing software that I’ve come across so far. It’s not free, but it is well worth it’s price. Simplify3D, not only does it have more capabilities than any other slicing software I’ve used, but it really is a very comprehensive program and it has a well done user interface. Listen to the podcast here: Simplify3D Slicing Software Review Hey, everyone. This is Tom on the WTFFF 3D Printing Podcast. Today, I’m going to continue another review on our series of reviews of slicing software. We’ve done a couple

Scan The World Initiative, with Jonathan Beck

2017-02-02T11:29:56+00:00 February 2nd, 2017|3D Start Point|

Today, we’re going to take a deeper dive into scanning, and in particular 3D scanning art, and on an initiative that is really trying to scan the whole world in reality. It’s pretty ambitious. We’ve got Jon Beck on the show. He’s Project Manager at MyMiniFactory for the Scan The World project. It is very cool. It is the idea that they’re going to scan sculptures around the world in hopes of 3D print art preservation and 3D scanned art preservation of course. Also, to really make these 3D scans available to people around the world to be able

Gold Liquid 3D Printer

2017-02-01T16:27:52+00:00 February 1st, 2017|3D Start Point|

Liquid gold or gold 3D printing can forever change the industry of jewelry design. But are all jewelry designers going to need to go learn CAD? Or will that limit their artistic skills and creative process? Also, you’ve got to have the right printer for these types of designs or you’re not going to get the feedback you need. One solution is to align yourself with someone who can do the more technical side of things for you as you focus on the design side. Listen to the podcast here: Gold Liquid 3D Printer Hey, everyone. This is Tom and Tracy on the WTFFF

3D Print Get Rich Quick Guide : Yeah Right!

2017-01-31T11:26:05+00:00 January 31st, 2017|3D Start Point|

We get a little bit critical today of a book called 3D Printing Business: How to Get Rich from Home with 3D Printing.  We found this book on Amazon and even though it was only $4, we think it is totally not worth it! But it’s not just the book, it’s the whole concept of ‘3D Print Get Rich Quick’ that we think really hurt the 3D printing industry. 3D printing is not a get rich from home overnight type of thing. It’s just not that. Listen to the podcast here: 3D Print Get Rich Quick Guide : Yeah Right!

3D Start Point Pick – Best 3D Printer for The Tech Un-Savvy

2017-01-30T16:25:55+00:00 January 30th, 2017|3D Start Point|

We’ve always said there is no one best 3D printer for everyone, but there are some 3D printers that are the best for many. In all honesty though, it does boil down to your WHAT – what you want to make with your 3D printer. However, there are some printers that are better for certain types of people, and we’ve identified what the best 3D printer for the tech un-savvy is – the XYZ daVinci Jr. 3D Start Point Pick – Best 3D Printer for The Tech Un-Savvy The XYZ daVinci Jr makes our pick for the best 3D

3D Print Teaching Startpoint with Drew Lentz of MakerBot

2017-02-01T00:27:43+00:00 January 30th, 2017|3D Start Point|

We have an education beast interviewing with us today with someone who is really in the trenches of 3D print teaching. Anyone of our listeners that’s a teacher, educator, head of the PTA, or anyone who is considering getting 3D printing into schools this is the one for you. We have Drew Lentz on the podcast today. He has a degree in Mechanical Engineering but he is also involved in product design and was a middle school science teacher. Now for the last two years he has been an employee at MakerBot and is now the manager of the

Feetz Custom 3D Printed Shoes, with Lucy Beard

2017-01-26T11:26:47+00:00 January 26th, 2017|3D Start Point|

  Today, we are super excited to interview Lucy Beard about Feetz Custom 3D Printed Shoes. We had the opportunity to hear Lucy speak in San Diego at the Inside 3D Printing conference last December. We were really impressed, and went up to her after her talk to ask if she would be a guest on the show. She was more than happy to do it. She was also requested by Eduardo Martini via Facebook, who saw the online promo video for their shoes and suggested her as a guest. We’ve been looking for female CEOs in the 3D printing world. She

5 Ways to Command Attention for Your App

2017-01-25T02:27:34+00:00 January 25th, 2017|INC Articles|

How to get your app to stand out in the Age of App Overload CREDIT: Getty Images According to Statista, as of January 2017, 2.2 million mobile apps were available to download for various iOS devices. Smartphones opened a new world for apps with the average smartphone user getting lost in their favorite apps for around 40-hours per month. That's not even the most surprising part. Even more than the amount of apps available is who owns those apps that gain the most notoriety. If you're developing an app, keep in mind that you will be competing with

Cura Slicing Software Review

2017-02-22T17:26:42+00:00 January 24th, 2017|3D Start Point|

Cura is a free slicing software that is created by Ultimaker. Cura has a lot of features, and these are definitely for the advanced user. If you’re serious about doing your own slicing and want to do advanced things that go beyond predefined basic slicing settings, then the Cura slicing software is definitely a good slicer to try out. Listen to the podcast here: Cura Slicing Software Review   Hey there, everyone. This is Tom on the WTFFF 3D Printing podcast. Today, I’m going to be doing a review of the slicing software called Cura. This is going

The Brain Science Behind Designing the Right Customer Experience

2017-05-23T15:29:04+00:00 January 21st, 2017|INC Articles|

Training your clients brain to close sales faster. CREDIT: Getty Images Hopefully last year has taught you a lot about how to do business, or in the case of the Mylan EpiPen, a lot about how not to do business. So I want to talk about that, as well as how we can all do better in 2017 by understanding what it means to transfer dominance to our clients and also how to earn their trust. First Let's Talk About the Epipen Disaster When customers, who were truly in need of a real solution, gained the EpiPen, they

These 2 Startup Killers Are Both Rooted in Lack of Diversity

2017-01-18T02:27:49+00:00 January 18th, 2017|INC Articles|

Women-owned companies make more money yet get less seed and VC funding. CREDIT: Getty Images I feel like we've reached a point with the word diversity, where we kind of skip over it. We've heard the word so many times we may not even be attaching meaning to it, when there is plenty of meaning begging to be addressed. In fact, there are two major ways diversity, or a lack thereof, can kill your start-up and its funding dead in its tracks. Let's Get Rid of the Buzzword Affect We can do this by loosely defining what diversity

The One Hire Holding Back Your Consumer Success

2017-01-15T02:33:55+00:00 January 10th, 2017|INC Articles|

CES lesson: Cool tech is not enough. Get a consumer-centric designer in your business today. You can't get more tech-excited than attending the Consumer Electronics Show (CES) in Vegas each year. But this year, one thing is glaringly clear - cool tech is not enough. Businesses and products are getting lost in their own technology and what is being shown here at CES looks and tastes like flavors of the same technology or marketing spin. Innovative or not, unless you move your business and products quickly to a consumer-centric model and retro-think your way back to the technology of features,

Choosing the Right Ring Design Goes Beyond the 4 C’s

2017-01-15T02:35:04+00:00 December 28th, 2016|INC Articles|

Four engagement ring trends you must know if you are going to 'put a ring on it' in 2017. If you haven't checked your Facebook feed in the last hour, you might have missed the most recent engagement announcement. Two of my millennial-aged cousins got engaged in the past month. Proposals are in the air from November through February with nearly 6 million online searches for engagement rings taking place in the first two weeks of December alone. But seasonal spikes are not all that unusual according to brick-and-mortar luxury jeweler, Bernie Robbins, luxury on-line jewelry curator, Nikki Lawrence Co-Founder of Gleem & Co., and

How to Fund Your New Product Launch in 2017

2017-01-15T02:35:20+00:00 December 16th, 2016|INC Articles|

Need seed money for market proof? Here's where you can find it. Product based businesses often operate, even long-term, in a stop and go fashion, which makes lines of credit or access to cash very important, whether you're in your 1st year or your 10th year. This is a tough lesson some businesses learn too late in the game, and it ends up hurting them in major ways. I will never forget hearing from the founder of UGG Boots, Brian Smith, about how this was the main reason he ended up selling off his business. The

Why Pantone’s Color of 2017 Matters to Your Business

2017-01-15T02:35:44+00:00 December 9th, 2016|INC Articles|

Color trends can make or break your business, but it's more than just picking a color. As we prepare to move into a New Year there will be plenty of preparation done by businesses looking to scale and level up in 2017. With these preparations, there should be room left to look at office design, color palette choices, and what your 'look' will feel like in 2017. Architecture, design, planning and consulting firm​, Gensler's Senior Associate, Nestor Santa-Cruz discussed his 2017 color trends thought and I was thrilled to get his experienced insight. Going Date-Less In 2017 One of

STEAM & Girls Don’t Usually Go Together, Until Now

2017-01-15T02:36:00+00:00 December 8th, 2016|INC Articles|

How one company is closing the gender gap and creating a way to engage women in STEAM and 3D printing. In the world of 3D modeling and 3D printing, women aren't just a minority... they're difficult to find at all. In the design world, it is easy to recognize this on a daily basis, and given the work and resulting products, it is even easier to see the true effect gender discrepancies are having on this field. Suz Somersall, female founder of KiraKira.com is working to close the gender gap once and for all. For Suz, it all started, a little bit

How to Reverse Engineer Your Business Growth

2017-01-15T02:36:14+00:00 December 6th, 2016|INC Articles|

Expand your foundation team and change your business narrative to produce massive results now. At this point in business, we've all heard of at least one business coach, or possibly even worked with one, who had a million ideas about what you need to do right now to be successful. And I can almost guarantee that not any single one of them is packing the same punch as Bill Stierle, and they definitely are not taking the same approach. Bill is a consultant who works with companies that have hit a plateau. They want to get to 'the next level' but they have no idea what the next step is. Even more importantly, they

James Bond’s Gadget Designer Raises $58 Million on Future Vision of AR Glasses

2017-05-23T15:29:04+00:00 December 1st, 2016|INC Articles|

Can Osterhout Design Group really design cool mobile augmented reality and virtual reality smartglasses that actually sell? Augmented reality is projected to be a $150 billion industry by 2020 and investors are spending like this is an actual reality not a projected one. Osterhout Design Group (ODG) about raised $58 million in Series A from Vanfund Urban Investment & Development, Shenzhen O-Film Tech, and other investors, including strategic partner 21st Century Fox. There has been a lot of rapid movement this year with media companies investing in VR, AR and 360° video being seen in software, content development and hardware. Notably, Facebook and

How to See Into Your Brand’s Future Now

2017-01-15T02:36:42+00:00 November 30th, 2016|INC Articles|

Why taking a risk on future technology innovations can make your brand relevant to generations today. Beyond the cool experiences you see in disruptive technology like virtual reality, the truly unique brand proposition is that it is so immersive and non-interruptive. But inserting your brand into it in very inauthentic way could be detrimental to your brand promise itself. If you do it wrong, you're screwed. Today brands are passively interacting with their consumers and it's not enough to build loyal fans. In a Virtual Reality world, consumers will have the opportunity to make a stronger connection with that

Creating Storefront Entrepreneurs One Small Town at a Time

2017-01-15T02:36:57+00:00 November 26th, 2016|INC Articles|

Just in time for Small Business Saturday: how to support small businesses in a really big way. In honor of this year's Small Business Saturday, a day dedicated to helping small businesses thrive during the busiest holiday shopping season of the year, I wanted to point out that grassroots efforts to boost local businesses and small towns are happening across America. Maybe even in a small town near you. If you run into the problem Todd Thompson did, shopping in your hometown local stores might be difficult, especially if they've gone out of business or vacated the area. Todd is from a small

Hot Holiday Gifts Without Fighting Black Friday Crowds

2017-01-15T02:37:11+00:00 November 23rd, 2016|INC Articles|

2016 is the year of the subscription box gift, so here are tips and hot ideas to pick the right gift for everyone on your list. In 2010, Birchbox started it all when they launched a monthly subscription box with the hopes of filling some unmet needs in the beauty market. Fast-forward to now, where subscription boxes have become a way of life for thousands of subscribers, and the beauty industry was just the tip of the iceberg. Subscription boxes have created a fun, new way to distribute products that creates an experience for consumers from the moment their box arrives. The most popular models feature

Fad or Future: Escaping Reality in Virtual Reality Tech

2017-01-15T02:37:22+00:00 November 21st, 2016|INC Articles|

Why neuroscientists and other experts agree that mixed reality is evolving, not disruptive. I consider myself a "tech skeptic" - one who really needs to see that technology fits or facilitates an inborn desire to do something and has the potential to convert for brands or developers. Without both, innovation is short-lived - a fad that stays in the early adopter world and never tips mainstream. So when I came back to my office after attending the FutureX Live event orchestrated by innovative brand-builder Moxie, beyond excited about the future of Virtual Reality, Augmented Reality and Mixed Reality, my partner thought I drank too much of the Moxie Kool-Aid. But right now,

Why Herman Miller Redesigned Its Bestselling Aeron Chair

2017-01-15T02:38:23+00:00 November 10th, 2016|INC Articles|

PHOTO CREDIT: Herman Miller Should you redesign a bestselling classic? Herman Miller's iconic Aeron chair offers a helpful case study. We've all heard that old saying 'if it isn't broken, don't fix it.' But that's not what the maker of the bestselling office chair of all time said. Let's go back to 1994, the year a global design manufacturer by the name of Herman Miller presented the first generation Aeron Chair. The chairs designers Don Chadwick and Bill Stumpf created an instant icon for office workers around the world. Yes, really, around the world. The first-gen chair saw over 7-million sold in 134 countries. And with such great success, you

Shifting Your Office Into a More Zen Space

2017-01-15T02:38:39+00:00 November 7th, 2016|INC Articles|

How to get your business into the right place, the right time, the right direction, and right thinking. I love writing about office design because my creative side gets lost in the details of choosing every right pattern, placement, and object to make a space really work. When it comes to design, there is so much more to every last element than what meets the eye. Pamela Edwards and Michael White-Ryan have built their business, Language of Space, around these very ideas, so of course I jumped at the opportunity to share their ideas with you. Pamela and Michael built their business around the ancient art and design philosophies of Feng Shui. Feng Shui, you might say?

Why Every Artist Needs to Go to Business Bootcamp

2017-01-15T02:38:51+00:00 October 28th, 2016|INC Articles|

To sustain the creative process, you need balance, in artistry, and in business. The American dream is shifting. What was once a benefits package and early retirement has now become gigging and freedom. Creative types around the world rejoiced when the internet opened up a $715 billion dollar marketplace of freelance work ripe and ready for the picking. So freelance they did, business they did not. And here we are, several years in, with quite a few lessons under our artist aprons, of business savvy, balance, and what it really takes to survive as a non-starving artist. Why Balance Is

Raise Your Prices AND Get Better Clients

2017-05-23T15:29:04+00:00 October 26th, 2016|INC Articles|

How your rates decide the value clients place on your products and services. Have you ever noticed there are some businesses that are always "liquidating" or having their final "going out of business" sale? It's because over the past decade we have become obsessed with getting a good deal, being savvy shoppers, and getting more bang for our buck. This trend has put us in a perpetual cycle of Sale! Sale! Sale! Now, data and buyer trends allows us a great amount of insight into what motivates clients to buy and the amount of value they place on each purchase. In the world of business, being the best deal is not always

Move From Start-Up Mode to Grown-Up Mode

2017-01-15T02:39:18+00:00 October 21st, 2016|INC Articles|

3 simple keys to unlock your potential and mature into a thriving business that runs itself. Something we can all agree on, when looking at the world of business, is that most entrepreneurs never actually evolve out of start-up mode. A lot of the time, in a start-up (especially with a creative type at the helm) there is a false belief that every aspect of the business must rely on you, must be controlled by you, and must be run by you. Otherwise the business will not be able to function. This limiting belief will prevent your business from growing

3 Branding Errors You Don’t Want to Make

2017-05-23T15:29:04+00:00 October 20th, 2016|INC Articles|

How to avoid branding disaster; advice from a direct response expert on navigating an image-based world. The world of branding is changing. Just by way of technology and platforms alone, our pathways and possibilities to clients have increased dramatically, and with that has come more opportunity than ever before, to connect personally with potential or repeat clients. These pathways help companies to create a seemingly transparent branded image, with consistent and genuine messaging that hits home for these clients. Unless you're doing it wrong. Then, these pathways create plenty of opportunity for confused and inconsistent branding (which happens A LOT) and for companies to find themselves in a make-or-break situation because they aren't getting the

How to Find Your Ultimate Productivity Zone

2017-01-15T02:39:49+00:00 October 14th, 2016|INC Articles|

Wouldn't it be amazing to manage your time so well, you'll have some leftover? Change your mindset first. Life, along with all of its wonderful distractions can be overwhelming and will eventually lead a lot of people, at one point or another, down a path that is lacking clarity, purpose, and energy. Laymen's Terms: When you get off track, you don't manage your time well, and as a result, your life lacks cohesion, purpose, and balance. There is one driving factor that will decide whether or not you avoid this type of cyclical dead zone. What I am talking about is

Checkmate: How Top Leaders Beat the Competition

2017-01-15T02:40:00+00:00 October 10th, 2016|INC Articles|

How Chess can help your business make one smart move at a time instead of just looking for the big bold wins. A centuries old game is taking the business world by storm in a very new way, and I wanted to know more about the whole thing. So I tracked down the expert, bestselling author Jim Egerton, to learn more. Jim's book, Business On The Board: How the World's Greatest Game Can Build Better Leaders is teaching the front-runners necessary business and life skills through a game-based approach, applying the theories of chess to real-life. Top leaders like Paypal's, Daniel Schulman and billionaire

Put the IQ Power of Scorpion in Your Start-Up

2017-01-15T02:40:16+00:00 September 30th, 2016|INC Articles|

Wish you could put the real Scorpion team to work on your biggest challenge for only $150 an hour? Wish granted. Let's go back in time a little bit... There was a lot going on in 1988, especially with NASA. This is the year they decided to resume their space shuttle program, only two and a half years after the Challenger disaster took the lives of seven NASA employees. As NASA set out to, once again, change the course of history, their forward momentum didn't go unnoticed. Walter O'Brien was just 13-years old at the time, and he was fascinated with the space shuttle

Finally: An Office Space That Works For You

2017-05-23T15:29:04+00:00 September 27th, 2016|INC Articles|

Here are three alternatives to the cubicle: which one fits your business culture and work personality? We talk about innovation and office space design A LOT. With good reason too. The most recent studies on productivity, and maximizing your bottom line, are showing us that your office space plays a key role in both. The 1960's saw the absolute rise of the cubicle and office chairs, thanks to Herman Miller and companies began cramming as many people as they could into whatever space they could afford... and everyone learned a few very valuable lessons: Unmotivated employees are expensive. Distractions are also expensive. Getting your office design wrong... is very expensive. With all of this valuable

5 Design Personalities You Need to Level Your Team

2017-05-23T15:29:04+00:00 September 20th, 2016|INC Articles|

Why you need a Pharrell Williams, Martha Stewart, Madonna, Walt Disney and Steve Jobs on your team Every person you encounter throughout your day, every personality type, has blinders, shadow behaviors, gaps in their capabilities. Call it what you will, these exist in everyone. The design world is not exempt and I sat down with Paul Martens, founder of CORA and author of The Motivated Life, to discuss this and more. In 'The Motivated Life', Martens talks about a five-type system of design personalities with which designers can recognize their areas of expertise as well as their personality gaps. This thoughtful design theory shows us where our strengths are and also helps to point out weaknesses.

Defying the Rules of Branding One Big Ass Fan at a Time

2017-05-23T15:29:04+00:00 September 20th, 2016|INC Articles|

How listening to their tribe helped this company triple annual profits The internet is flooded with advice from branding experts all over the world. Each tip and rule of branding is meant to drive you closer to your customer while maintaining a business that is geared toward maximum profitability. But what if the best way to get closer to your customer... was to simply listen to what they were saying? This is what the founder of Big Ass Fans (previously HVLS - High Volume Low Speed - Fan Company) did and they haven't looked back since.

The Revolutionary Way to Advertise On Social Media

2017-05-23T15:29:04+00:00 September 14th, 2016|INC Articles|

CREDIT: Plotagraph Meet Plotagraph: The animated photography tool that will turn your Instagram marketing upside down. Getting your photo noticed in a sea of social media photos, is much like finding the needle in the haystack. There's only so much you can do with the photo itself, to grab a viewers' attention, and most of it may have already been done. We live in a media driven world. There is never a shortage of videos, photographs, and looping clips to keep us entertained and occupied. The average consumer sees thousands of images a day, which makes for some pretty stiff

3 Hidden Dangers of Cooperative Networking

2017-05-23T15:29:04+00:00 September 14th, 2016|INC Articles|

Be aware of cooperative networking structures and avoid getting sucked into the sales funnel CREDIT: Getty Images In the 90's we had lunch and learn networking, always trying to be productive. The 2000's brought tightening budgets but a growth in personal crisis groups in the advent of 9/11. But this decade, cooperative networking has emerged as the must-have growth necessity of every entrepreneur. But has it really changed much over the past three decades or is it just the same message rebranded? After a year and a half witnessing these groups at work from the inside as a speaker, mastermind leader and faculty member, as well as from the outside, I have seen a few dangerous patterns emerge. So, whether you are auditing a free local meet-up, joining a mastermind, or attending a full conference, you need to be cognizant of how these organizations work. Be aware of these hidden [...]

3 Companies Innovating At Lightning Fast Speed & What You Can Learn From Them

2016-09-19T23:32:05+00:00 September 8th, 2016|INC Articles|

Keeping up with the speed of technology CREDIT: Getty Images The most popular buzzword in the world of business and technology right now is: innovation. The companies that are looking outward and upward, are trying to guess the future, and get ahead of the trends by using innovation, and disruptive technologies. Our business economy is racing forward at hyper-speed, and the fast pace often sees companies left behind, simply because they couldn't change fast enough. There is also a huge percentage of the business world who are not being left behind, but they are just barely staying ahead of the curve... and then, there are the elite few who are seeing the curve from a few miles back, and transforming to meet it head on. Those elite few are taking innovation to a whole new level, by creating specific environments, or companies, based solely on this idea of getting ahead [...]

Top 5 Fears Holding You Back–and How to Push Past Them

2017-05-23T15:29:04+00:00 September 7th, 2016|INC Articles|

Contemplate what's stopping you from saving on the world. CREDIT: Getty Images Lately the innovative entrepreneurs I have been meeting and talking to at networking events are full of stories of roadblocks, challenges and excuses for why they are not living their dream and moving forward. I'm not alone hearing this. Author and The Unshackled Owner Mentor, Aaron Young has been hearing the same thing. In a recent Livestream video on "What's Holding You Back?" Aaron asked, "You have a dream or an idea of something you want to do...get your product out to market. So, the question is what's the problem, what's the struggle?" Innovators should have an advantage because vision and hard work can more easily come together to be the recipe for success. To try to get to the essence of the inventor-specific barriers and issues, I conducted a survey on What's Holding You Back from Invention [...]

How Office Design Can Boost Profits

2017-05-23T15:29:04+00:00 September 2nd, 2016|INC Articles|

Office Design that Boosts the Bottom Line CREDIT: Getty Images As an entrepreneur, there are so many aspects to the success of your company that you must consider if you want to compete with the top performers. At the end of the day, when all the emails are sent, the meetings are closed, the bids are in, and the lights are out, you probably aren't thinking about which color paint might look best in your new digs. But you should. The success of your company and the productivity of your employees are directly tied to the design of your workspace. So I sat down with Kenneth Baker, of Gensler, a design firm that really gets the connection, to find out the nitty-gritty details on what office design has to do with the bottom line. It All Starts With a Strategy Design as a standalone, is not the only contributor to [...]

3 Things Freelancers Need to Do Now to Get Gigs

2017-05-23T15:29:04+00:00 September 1st, 2016|INC Articles|

Imperative of doing it now! CREDIT: Getty Images If anyone has ever tried to tell you freelancing is easy, it's because they've never freelanced. When technology took off, it dragged many creative types along for the wild ride holding on for dear life. When the prospect of leaving regular day jobs for the freedom and excitement of "gigging" became a real possibility, a lot of people jumped ship, leaving their conventional jobs behind. It was a glorious time of gigs as far as the eye could see. You want to write copy for a perfume company looking to expand its audience? That job is out there. You want to create blog posts anonymously for the design company you've been drooling over for the past year? Go for it! And then something happened. All at once it seemed like everyone realized the opportunity and the market became flooded with overqualified worker [...]

Grill the Expert: 10 Crucial Questions to Ask

2016-09-19T23:37:27+00:00 September 1st, 2016|INC Articles|

Whenever I talk about hiring experts, I always think of Napoleon Hill's Think and Grow Rich story about a man who was '3 Feet From Gold.' After an initial find of gold ore, the man covered it up, returned home, raised money, bought equipment and went back to dig. He found some more but then the gold stopped. He kept on digging but eventually gave up in frustration and sold everything to a junk man. The junk man consulted a mining expert and found out that gold runs in a vein. They simply turned three feet and dug up millions. Perseverance to not give up would not have been the point of this story if the miner had just reached out for an expert. Your mindset can be blocking your from seeing the need for an expert. Once you get over the mindset block and recognize that you can't and [...]

10 Best Podcasts for Designers and Innovators

2017-05-23T15:29:04+00:00 August 31st, 2016|INC Articles|

When great minds in design & innovation are willing to share their wisdom and knowledge, listen up! CREDIT: Getty Images Podcasts are a great option for staying on top of what's trending (or not so much!), new design perspectives, and to get inside the crazy-interesting minds of admired innovators and designers. Podcasts allow you to make the most of idle time by listening while commuting, traveling, carpooling, or even cooking dinner. There are a lot of podcasts out there, and choosing the best one to commit your time to can be a daunting task. So, I put together a list of my top 10 can't-miss podcasts on innovation and design, plus one that is not specifically innovation-related but gets your mind turning. You can thank me later. New and notable innovation podcast picks: 1. Passive Income for Designers - Dustin Lee This is a powerful idea that designers need multiple [...]

How to Craft a Compelling Pitch (That Isn’t Over the Top)

2017-05-23T15:29:04+00:00 August 30th, 2016|INC Articles|

Planning Financial Models for Success CREDIT: Getty Images It seems that the work of an entrepreneur is never done. You've got your idea (the next big thing since sliced bread, of course) and you've put in the hours. You've pulled all-nighters, you've traveled around the clock, and you've talked and talked and shared and talked some more. You've sent uncountable emails and now you are finally ready... to meet with your investors. This is where it really gets tricky because there is a lot of outdated advice out there, and there are a lot of entrepreneurs who fumble their way through pitches because they weren't sure what to prepare or what to expect. Ahh the pitch... it's nerve-wrecking, intimidating, and has the potential to make or break the future of your 'next best thing.' It's Good to Know the Experts Self-proclaimed financial geek, John Shumate, founder and CEO of Venture [...]

Hazz Design at CEO Space 0516

2017-05-23T15:29:04+00:00 May 19th, 2016|Blog Posts|

Thanks for coming to the Hazz Design at CEO Space 0516 workshops with Tracy Hazzard and Tom Hazzard! Please find below the links to our presentations and materials for your use. All rights reserved, so please do not distribute or copy without our express written permission. We are happy to come speak to your organizations on any of these subjects. Hazz Design at CEO Space 0516 Hope is Not a Launch Plan Launching a business, product or service is a high-risk game of chance when you have a runway shortened by time or money. Instead of hoping for success, you need the right sequence, tactics and resources to launch on-time, on-budget and on-target. Explore why what you don’t know that you don’t know is a riskier path Understand the critical runway sequence and review gates for a successful launch Learn tips to determine the right resources that can increase your success [...]

Hazz Design at CEO Space 0316

2017-05-23T15:29:04+00:00 March 11th, 2016|Blog Posts|

Thanks for coming to the Hazz Design at CEO Space 0316 workshops with Tracy Hazzard and Tom Hazzard! Please find below the links to our presentations and materials for your use. All rights reserved, so please do not distribute or copy without our express written permission. We are happy to come speak to your organizations on any of these subjects. Hazz Design at CEO Space 0316 Tactics for Launching Without a Lot of Runway Launching a business, product or service is a high-risk game of chance when you have a runway shortened by time or money, unless you up your odds for success with the right sequence, tactics and resources to launch on-time, on-budget and on-target. Understand the critical runway and sequence review gates for a successful launch Uncover ways to identify and sidestep common launch landmines that explode costs and timelines Learn tips to determine the right resources that can [...]