Best Consumer Market Research Tools – Field Agent with Rick West

Tracy Hazzard and Laura Hazzard2021-02-22T16:35:07+00:00August 24th, 2018|e-Commerce, Inventors, Logistics, Office Hours, Podcasts, Private Label, Promote It|

When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. But how? Through research, of course. Tracy, together with Laura Hazzard, brings Rick West of Field Agent to talk about the best consumer market research tools.. With years of credible experience, Rick shares his work of promoting real time, location-based mobile research for companies who would like to get more user feedback. Offering both quantitative and qualitative data, they work great for those who are still figuring things out. Going down into mobile technology and more, Rick shows the true importance of market research for the future of your product and over-all business development. Watch the Episode Here: Listen to the podcast here: --- We're excited to bring you a company, a brand, a tool and a great group of people to work with that we think is [...]

5 Big Amazon Mistakes Brands Make with Jenna Lieber

Jenna Lieber and Tracy Hazzard2021-02-22T16:37:37+00:00August 21st, 2018|e-Commerce, Inventors, Logistics, Office Hours, Podcasts, Private Label, Promote It|

The most successful brands continually look for ways to increase conversions and improve customer satisfaction. Established brands usually have their systems in place, but when you’re constantly dealing with the day-to-day operations of your business, it’s difficult to see the glitches in your processes or strategies, and that could affect you in terms of competition or changing markets. This is the reason why we often see established brands making common mistakes that can hurt their bottom line. Jenna Lieber from Turnkey Product Management came up with the five big Amazon mistakes brands make to help you avoid these oversights. Watch the Episode Here: Listen to the podcast here: --- This is our third topic that we've been covering here on Product Launch Hazzards. Unfortunately, Jeff could not make it. He is in Alaska. We thought he might be able to make it, but the Wi-Fi is a little [...]

Is Your Brand Ready To Be A Big Box Retail Product? with Tim Bush

Timothy Bush2021-02-22T16:42:44+00:00August 15th, 2018|e-Commerce, Inventors, Logistics, Office Hours, Podcasts, Private Label, Promote It|

Is your brand ready to be a big box retail product? Tim Bush of TLB Consulting says you should make sure that you are ready because if you hit up a buyer and things don't go well until that buyer swaps out and changes positions, you are going to have a tough time going back to that buyer. That's where you're at it unless something majorly changes. Tim shares some things you should be looking at when you’re getting your product ready for retail such as pricing, packaging, sales, the uniques, your customers, your target retailers, and marketing plan to push your product forward. He goes in-depth each one of these seven key items to give a better understanding of their significance in getting your product ready for big box retail. Watch the Episode Here: https://youtu.be/yN-06AHfEaE Listen to the podcast here: --- It seems like it’s been [...]

Planning Inbound Freight Logistics And Order Fulfillment with Paul D’Souza

Paul D'Souza2021-02-22T16:55:55+00:00August 10th, 2018|e-Commerce, Inventors, Logistics, Office Hours, Podcasts, Private Label, Promote It|

Logistics and order fulfillment as part of the initial process you make before launching is vital to customer satisfaction. Paul D’Souza of Source Select breaks down why it should be on the top of your list in order to offer the complete customer experience and later on reaping the benefits from it. Paul shows how he helped many clients with his expertise on handling and fulfilling this particular need, He gives some great advice and tips on how to be more efficient with your order fulfillment, from picking your market and partner to keeping your product safe. He rounds up his discussion by giving the key points when it comes to dealing with global fulfillment, reinstating how necessary the proper order fulfillment is to expand your business. Watch the Episode Here: Listen to the podcast here: --- It's Paul D’Souza and I'm with Source Select, a logistics and [...]

US Product Classifications For Tariffs And Import with Abby Duffield

Abby Duffield2021-02-22T16:57:44+00:00August 9th, 2018|e-Commerce, Inventors, Logistics, Office Hours, Podcasts, Private Label, Promote It|

So much goes into getting your products classified in the US that many still find problems with the entire process. Abby Duffield of Shapiro breaks down all the necessary things you need to know about US product classifications for tariffs and import. She gets down into the details of the information you need to present about the products and gives some instructions that will help you identify what you have to provide, like how to know the country of origin, among others. Abby also presents real-life examples that show what goes under the entire process of having your product classified. Being conscious about all these, you’ll find the true value of products. Watch the Episode Here: Listen to the podcast here: --- Product Information This is Abby with Shapiro. We are going to be talking about product classification going into the US. When we're talking about product classification, [...]

Asia Product Sourcing Pitfalls

Tom Hazzard2021-02-22T16:58:56+00:00August 8th, 2018|e-Commerce, Inventors, Logistics, Office Hours, Podcasts, Private Label, Promote It|

Sourcing products internationally needs some expertise in order to successfully crack into the global market and avoid some pitfalls. Equipped with that expertise, Tom shares his twenty years of experience product sourcing in Asia. He offers some ways on how to avoid those and ensure overall quality as he lays down the problems most people encounter, Learn more about deceiving samples, communicating with the factory, quoting products, and the manufacturing process and inspection as Tom goes into all of them one by one and gives some great insights that will help you source and receive the right product. Watch the Episode Here: Listen to the podcast here: --- I want to talk about Asia Sourcing Pitfalls, some of the many. I'm probably not going to be able to cover potential pitfalls. We have been importing products and sourcing products in Asia since 1998. We've had quite a bit [...]

Amazon Review Policy – Don’t Get Shut Down! with Brenda Crimi

Brenda Crimi2021-02-22T17:01:34+00:00August 7th, 2018|e-Commerce, Inventors, Logistics, Office Hours, Podcasts, Private Label, Promote It|

Amazon reviews are a big part when it comes to selling your products on that platform. Yet many people still find themselves falling under some wrong ideas about how to go about it. It is now time to iron those misconceptions out and go deeper into the nature of Amazon reviews. Brenda Crimi from AMZ Alliance tells the truth about how reviews affect your ranking and conversion of sales as well as the policies that surround them. She also speaks about how to and how not to solicit for reviews, how to tell which reviews are which, and how to protect yourself from reviewer abuse. Watch the Episode Here: Listen to the podcast here: --- Why Reviews Are Important I’m Brenda Crimi here with AMZ Alliance. I'm here to give you some helpful tips around the Amazon review policies. First, I want to talk about why reviews are [...]

Amazon Wants to Buy Your Product Directly – Is That a Good Thing?

Brenda Crimi2021-02-22T17:18:36+00:00July 23rd, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

If you are already an Amazon seller, or maybe an entrepreneur looking for opportunities to grow your brand who is considering to sell your products on the world's leading e-Commerce platform, you might have heard of the terms "seller central," and "vendor central." Being on the seller central side in Amazon means you own the product and have complete control of the sales process of your products, from listing to marketing and promotions-- while being on the vendor central side means Amazon has bought your product. While it seems like a very handsome prospect, being a vendor central brand means there will be some restrictions with regard to your products' sales cycle process flow. Brenda Crimi discusses the pros and cons of being a seller central brand versus being a vendor central brand on Amazon, so you can make an informed decision on how to manage your sales on the [...]

Is Product Patent Protection Worth It?

Tracy Hazzard2021-02-22T17:40:32+00:00July 12th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Two of our legal experts on Office Hours, Attorneys Jason Webb and Rich Goldstein, have both emphasized the need to do a thorough assessment of one's overall business strategy before considering filing for a patent because it can both be a daunting and costly process. With over 38 patents (pushing 40) under our belt as product designers, Tom and I have pretty much mastered how to make a business case for patenting products under development in our business. We have learned that patents should be filed only when you are truly sure of selling or commercializing your idea or product, especially if you are a small business owner, product innovator or inventor up against bigger brands with deeper pockets. Grow your business by learning how to maximize intellectual property, and knowing how to make the crucial business decision of whether you should patent your invention. Watch the Episode Here: Listen [...]

Amazon First Steps

Jenna Lieber and Jeff Lieber2021-02-22T18:01:45+00:00July 9th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Certified Amazon experts Jeff and Jenna of Turnkey Product Management teaches you how to market on Amazon faster with the definitive building blocks of a high-converting online store on the world's biggest e-commerce platform. They apply these basic principles in their own Amazon production management company, where they help clients from a range of different industries with widely diverse product categories sell over $1,000,000 in total a month. Jeff and Jen give you the lowdown on why selling on Amazon is worth the time and effort, and reveal concrete fundamental solutions on how you can extend your reach by maximizing the e-commerce platform's many useful features to prime potential clients with spending power to buy from your very own Amazon store. Watch the Episode Here: Listen to the podcast here: --- I’m Jenna Lieber from TurnKey. I'm Jeff Lieber from TurnKey Product Management. We just wanted to go through [...]

How to Create a Me Only Product with a Killer Unique Selling Proposition

Tom Hazzard and Tracy Hazzard2021-02-22T18:04:23+00:00June 22nd, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We often talk about how having a Unique Selling Proposition (USP) for any brand is vital for product launch success. In the product design world, we also call a unique or original product as "Me Only Product." When we say "Me Only," it means that it is something that only you are manufacturing, that you are the only one selling it in the market, that you are the only game in town. It is easy to throw unique features, and all sorts of bells and whistles onto a product at the marketing stage and say that it's the only one in the market-- but being in the real "me only territory" means that you cater to your target market's needs, that they are able to make an emotional connection with your brand or product-- and doing it right entails a great deal of product development planning, which will definitely cost [...]

Meet Branding and Video Marketing Expert Rick Cesari

Rick Cesari2021-02-22T18:05:38+00:00June 21st, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

After graduating with a degree in biology, our branding and video marketing expert Rick Cesari, founder of Direct Branding got involved into real estate marketing, and discovered that he had a knack for it-- from then on, he continued treading the marketing path and branching out to other industries, approaching things with a direct response mentality. His passion for marketing and branding lead him to set up his own company back in 1989, where he became part of the team that made juicing popular to consumers, and in bringing other health products into mass retail. Since then he has contributed his expertise to help develop and market billion dollar brand names like the Sonicare, George Foreman Grill, Oxiclean, and many other consumer products, including, more recently, the GoPro. Get monthly access to Rick's in-depth industry know-how so you can create and implement a solid business strategy that highlights your brand's [...]

What Comes First, Brand or Product?

Tom Hazzard and Tracy Hazzard2021-02-22T18:10:33+00:00June 19th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

So you have a product that you think will sell on Amazon, or through Walmart's or Target's shelves. Maybe you are still playing around with the idea, or you might be in the early stages of product design and development and you want to take a step back by asking which comes first before launching your product: is it branding, or perfecting your product? Many innovators, inventors, and non-business savvy people get completely shocked when we say that branding must come first. The truth is that many of the things involved in product development and the design process are expensive and time consuming. Discover why knowing your brand the first step in determining the best product design as well as in identifying the perfect retail price, and in knowing how to channel your marketing efforts in the most effective way possible. Watch the Episode Here: Listen to the podcast here: [...]

Meet Design for Manufacturing Expert Dennis Shaver

Dennis Shaver2021-02-22T18:10:29+00:00June 18th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Our resident design for manufacturing (DFM) expert Dennis Shaver from Product on Demand serves you "inventreneurs" his invaluable industry knowledge and insight to help you get from mind to market to profit faster. Born and raised in a dairy farm in Michigan, Dennis has the unique experience and skill set honed by years of working side by side with his brothers and parents for the farm's upkeep-- during those formative years, he learned how to be resourceful when it came to repairing and inventing things as he dealt with both livestock and machinery. This has become a solid foundation for Dennis as he took on more advanced jobs throughout his flourishing career in manufacturing and production. He is eager to share with you how to increase efficiency and reach your business bottom line with solid planning, as well as proper communication across all units involved in manufacturing your product. --- [...]

Pricing By Design: Formulas for How to Profitably Price Your Products

Tracy Hazzard2021-02-22T18:12:30+00:00June 18th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Many of you probably think that product pricing is purely science, because it involves a lot of math, data, and pieces of information consolidated and analyzed to get optimal results. We are seasoned product designers and entrepreneurs here, yet pricing products is an ongoing struggle because it does not wholly rely on scientific data and mathematical formulas-- identifying the perfect product price also relies heavily on human psychology, on ever-changing cultural, sociological, economic and political climates, and ultimately rides on how much you understand your target market's behavior and what drives them. It requires making a thought-out plan with clear revenue goals based on your specific business model, on your product, and on proper timing, among other things to create a realistic profitable pricing strategy that will up your revenue. You can always schedule a call with us, or with one of our experts like Tim Bush so we can [...]

Avoid These Top 7 Market Research Mistakes

Laura Hazzard2021-02-22T18:12:28+00:00June 17th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Our resident consumer market research expert Laura Hazzard warns product launchers about the top 7 consumer market research mistakes that can cause a lot of damage and possibly torpedo your overall business and marketing strategy. She packed in a lot of meaty information in a span of seven minutes, solidifying her excellent points on quantitative and qualitative market research fails and how to avoid them. Laura says that good market and product research sets the path forward to great product development, usability, distribution, advertising and marketing, building your brand, and ultimately selling more products for bigger profit. You can get a deeper dive into her market research expertise and use it to grow your business through our membership podcast, where she will happily answer all your market research concerns. Watch the Episode Here: Listen to the podcast here: --- Welcome back to another Office hours. This one is [...]

Know the Difference Between Styling, Branding, and Design

Tracy Hazzard and Tom Hazzard2021-02-22T18:13:38+00:00June 16th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Styling is just one small component of design. Think of celebrity stylists who dress celebrities for red carpet events-- they shop for their clients, putting together accessories, clothes, and other components to make a whole look. Product styling is not so different, in that it merely deals with combining colors and materials that work well together. There is no design or invention involved, as it does not deal entirely with features that are focused on the users' primary needs, unlike in product designing. At its core, styling is about achieving a certain look to convey brand image-- that is why it is problematic if you only have a stylist designing a product that you are making. The best product designers understand the limits of manufacturing, as well as how to get the most out of design techniques to get the perfect balance between form and function, as well as aesthetic. [...]

Meet Joseph Tarnowski, Expert in Connecting Brands to Retail Buyers

Joseph Tarnowski2021-02-22T18:14:51+00:00June 15th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Office Hours Expert Joseph Tarnowski has multiple industry experience when it comes to watching companies do what goes right and what goes wrong in terms of retail and marketing. With a degree in Trade Media Journalism, he has had extensive experience working in the food industry, general merchandise, health & beauty, and pharmaceutical industry. He is with Efficient Collaborative Retail Marketing (ECRM), a company that helps connect retail buyers to prospective retail suppliers such as you product launchers. We have known Joe through ECRM, where we used their time-saving and cost-efficient service as buyers in the contract furniture industry. Know the basics of getting a great match between buyers and suppliers in retail by touching base with Joe, who will share his no-nonsense know-how on connecting brands to retail buyers. --- Watch the Episode Here:  Listen to the podcast here: --- I have a great new experts [...]

Secrets To Working With Your Spouse

Tom Hazzard and Tracy Hazzard2021-02-22T18:18:31+00:00June 12th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

People think it's kind of odd that we're a husband and wife design team, but our dynamic works perfectly for us. We started working together back in college. Our complimentary set of skills overlap at the right touch points, especially when it comes to our overall mutual user-focused design principles. Unlike in corporate settings where people have qualms in speaking out for fear of untoward judgment, we are both capable of having an open, honest debate when it comes to our job as product designers. Most importantly, we have a high level of trust and respect for each other. It is not without its challenges though-- there are lots of other husband and wife teams running a business together and we're not much different, we just happen to be designers doing it. It's because we work together 24/7 that we are good at what we do-- we never stop designing [...]

Meet Amazon Experts Jeff Lieber & Jenna Lieber

Jenna Lieber and Jeff Lieber2021-02-22T18:20:21+00:00June 9th, 2018|e-Commerce, Logistics, Office Hours, Podcasts, Private Label, Promote It|

Jeff Lieber, founder of Turnkey Product Management once dreamed of starting his own business, and he knew that Amazon would be the perfect channel to do it. He learned the ropes and soon, from selling one dog product, he quickly expanded his inventory, ventured into baby products, and then eventually sold his online business for six figures. Together with his cousin, Turnkey Client Manager Jenna Lieber and their team, they now help clients reap the full benefits of online marketing with focus on an informed, overall approach to Amazon product listing campaigns and strategies. Jeff & Jenna lend you their expertise on maximizing profits from your online business. Ease your worries and send us the questions that matter to you. Join us every month as these first-rate Amazon experts dive in on tips, trends, and practical advice on asset building that you should not miss as budding entrepreneurs in the [...]

Do It Right: Early Stage Funding for Your Business

Tom Hazzard and Tracy Hazzard2021-02-22T18:26:29+00:00June 8th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We first raised money for an invention way back in 1997 and had around 13 angel investors-- way more than what we recommend now that we have learned through our years of professional experience as product designers and entrepreneurs. The two of us are cautious about raising capital via crowd funding because there is truly a lot of pressure in giving small pieces of your company to investors, and often times it does not necessarily go into the best interests of the business. From the perspective of inventors trying to build a company from the ground up, it is absolutely necessary for you to have complete legal compliance when it comes to documentation of your intellectual property, getting a great product or business plan presentation together, and to use systems in place that can help you track your progress. We will be talking about equity crowd funding, warnings about Kickstarter [...]

Why We Love Being Product Designers

Tracy Hazzard and Tom Hazzard2021-02-22T18:35:47+00:00May 31st, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We have been product designers for more than two decades and have won awards for our designs through out the years-- but the ultimate accolade for us would have to be the longevity of our products in the market. Over 80 of the products that we have designed for mass retail have been bought and used over and over again by consumers for the past 20 years and counting. We believe that our success in this regard lies in the genuine joy we find in the process of product design, and most importantly, in how it betters the lives of consumers. Reading positive feedback from online customer reviews, especially when users recommend our products to other consumers, gives us immense satisfaction as designers. Watch the Episode Here: Listen to the podcast here: --- You're going to see on our Membership platform a lot of great experts in all [...]

Meet International Logistics Expert Jimmy Tran

Jimmy Tran2021-02-22T18:40:16+00:00May 30th, 2018|e-Commerce, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Sourcing|

A lot of new Amazon sellers often make the mistake of putting logistics and freight forwarding as an afterthought in the product launch process, and it can hurt profitability. Jimmy Tran, General Manager of World Craft Logistics is a Product Launch Hazzard expert on Freight Forwarding. He knows that Amazon sellers need a highly dependable freight forwarder who will cater to their needs to get their products shipped smoothly and securely from factory to warehouse. Starting his online business from the comfort of his own bedroom five years ago, he now has a 78,000 square-foot warehouse to accommodate the upward demand from clients. Detail-oriented Jimmy shares his freight forwarding know-how so you can keep your supply chain running efficiently and cost-effectively by optimizing your logistics strategy, from timing deliveries, customs clearances, proper documentation, warehousing distribution, light assembly, labeling, and everything in between. You can get in touch with Jimmy and [...]

What To Do When Mass Retailers Like Amazon Become Your Competitors

Tom Hazzard and Tracy Hazzard2021-02-22T18:40:14+00:00May 29th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

If you are a thriving vendor with products on Walmart, Staples, other mass retailers' shelves, or you are selling online through Amazon, Alibaba, or any other big e-Commerce platform, be warned: the days of vendor loyalty are long gone, which is why it is essential for you to secure your products and customer base before launching your products. As experienced product designers, innovators and entrepreneurs, we have learned from first hand experience as well as vicariously how big companies can take advantage of entrepreneurs who offer private-label products or services. Take Amazon for example-- if you have an unpatented original product that you get from another manufacturer and the e-Commerce giant sees that your product is selling like hotcakes through their platform, it could go two ways-- they can either source any number of variations of your products' Stock Keeping Units (SKU's) from your manufacturer and persuade them to make [...]

Meet Brenda Crimi Amazon Seller Training Expert

Brenda Crimi2021-02-22T18:41:37+00:00May 28th, 2018|e-Commerce, Inventors, Logistics, Office Hours, Podcasts, Private Label, Promote It|

As one of our experts at Product Launch Hazzards, Master Amazon seller training expert Brenda Crimi will be dishing great advice every month for aspiring online sellers, as well as curious listeners who want to have an understanding of "all things products, and all things Amazon." Meet Brenda as she shares her inspiring entrepreneurial journey-- from being a consultant, to managing a law firm to selling on Amazon. She found her calling as a successful online entrepreneur launching her own products and managing her own online business on the e-commerce giant's platform since 2013 and coaching and or managing other aspiring brands and sellers. Brenda shares her no-nonsense expertise and answers your eCommerce selling questions through the Product Launch Hazzards membership office hours and coaching or managing other aspiring brands and sellers. Watch the Episode Here: https://www.youtube.com/watch?v=PZwZGiZS6pA Listen to the podcast here: --- Welcome to Product Launch [...]

How to Invent Must-Have Products

Tom Hazzard and Tracy Hazzard2021-02-22T18:42:45+00:00May 25th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Tracy and Tom are a husband and wife team of Industrial Designers. They are lucky to be working together not just because they enjoy each other's company-- they have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing products that involve gender-related perspectives because of our shared vision. They have coined a term called "gender blending," which refers to meeting the needs of both male and female consumers when it comes to designing products. Launching many successful products for themselves and their clients through out the years was made possible by combining their strengths, which includes their unique ability to factor in the needs of both genders in their product designs. Watch the Episode Here: Listen to the podcast here: --- We want to share with [...]

How to Design What Women (and Men) Want

Tom Hazzard and Tracy Hazzard2021-02-22T18:46:37+00:00May 21st, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We are a team of Industrial Designers. We are lucky to be working together not just because we enjoy each other's company-- we have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing products that involve gender-related perspectives because of our shared vision. We have coined a term called "GENDERBLENDING" product design, which refers to meeting the needs of both male and female consumers when it comes to designing products. Launching many successful products for ourselves and our clients through out the years was made possible by combining our strengths, which includes our unique ability to factor in the needs of both genders in our product designs. Watch the Episode Here: Listen to the podcast here: --- We are bringing you a defining definition of something [...]

Product Promotion: Reserving Capital to Promote It

Tom Hazzard and Tracy Hazzard2021-02-22T18:49:27+00:00May 17th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

It is not enough to put your product out there on Amazon, HSN, Walmart, or any other retail store. Those who spend at least 10% of their capital on brand promotion are guaranteed to sell more and increase their brand's overall acquirable value. The key is to get your message out through a platform and resonate with your audience. Your goal as an entrepreneur should not just be focused on make a single sale per client, but to transform them into fans of your brand who will constantly hanker for more of what you have to offer. Let them know the story behind your brand, and how your products or services can benefit them when consistently churning out high-quality useful content like blogs, videocasts, or podcasts. Get started on building a brand promotional strategy and a public relations plan that converts your target audience into paying customers. Listen to the [...]

Product Production Planning: Critical Factors to Produce It

Tracy Hazzard2021-02-22T18:51:08+00:00May 16th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Finally, you are done with the product development stages and are ready to produce your product for selling. As an entrepreneur, you know that it is absolutely critical to get your product right before launching it to avoid killing your brand with bad customer reviews and high returns. What are the things you need to consider for cost-effective and efficient materials sourcing, finding the right factory for manufacturing, and in making all other major decisions in the production process? If you are clueless as to how or where to start on product production planning, here is a general framework you can work with: building a relationship with your manufacturers, having strong documentation, and consistent follow-up. It can be a daunting process because there is no set flow chart for going about things since it is all really product-specific-- but with decades of combined multi-industry experience, Product Launch Hazzards will guide [...]

Invention Protection: Protect It with Patents and Trademarks

Tracy Hazzard2021-02-22T18:51:01+00:00May 15th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Having intellectual property is good for valuation of your business. It is definitely an asset worth investing in especially if your goal is to become an acquirable brand. But first, you have to make sure that your trademarks, patents, and copyright are relevant to your long term business plan, or else they will be useless. We will talk about some examples of what we have done and how we operate as product inventors so you can have a sense of the value of protecting your intellectual property, and hopefully learn from our practical experience how you can save significant time and preserve capital in the process. If you feel that you need to disclose information to a licensing partner, a manufacturer, or a distributor, we have useful resources, as well as intellectual property attorneys we have recommended to our own clients whom you can get in touch with for invention [...]

Product Prototypes: When is the Right Time to Prototype It

Tracy Hazzard2021-02-22T18:52:05+00:00May 14th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Prototyping involves design, engineering, early quoting, sampling, iterations, and a host of other factors that need to get done with the right team for optimal results. You need to make a product prototype or do product sampling after proving, planning, and pricing your model so you can have something tangible to show your investors, to make sure it has the right functions, look or feel, and that you can really sell it in mass market retail. As seasoned product designers, we know that there are a lot of unknowns and alternative ways to make an original product that are not included in the traditional manufacturing process. This is why you have to get the right manufacturers whom you trust, at the right rate and the right time. If you are not hitting your target market, have no core capabilities required in your product category, or doing the product design and [...]

The Key to Product Launch Success is to Plan It

Tracy Hazzard2021-02-22T18:52:28+00:00May 11th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Tom and I say this a lot: "Hope is not a plan." There are a lot of concerns to address and factors to consider before selling your product. As a business owner, it is your responsibility to make sure that money and time spent from product research, market study, product development, licensing, prototyping, manufacturing and marketing is worth every penny. In the long run, all mistakes committed in the process of launching and marketing your product will add up and can greatly impact your success, that is why developing a solid game plan is of utmost importance for all stages of your product launch journey. We can help you there through our resident experts, who have a wealth of product development, manufacturing, intellectual property, marketing and advertising knowledge to share with you. Listen to the podcast here: --- We’ve got another great Office Hours for you. This one [...]

Get Your Product Pricing Right for Maximum Profit

Tracy Hazzard2021-02-22T18:53:56+00:00May 10th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

How should you decide what to price your product in the market? After creating, developing and marketing over 250 successful products in the last two decades, we have discovered that product pricing relies on completing a correct order of steps for optimal results, something that you can not afford to mess up if you are a serious business owner. There are so many hard facts to account for when preparing an effective cost and profitability analysis that goes well beyond the assigned cost of goods quoted by a manufacturer-- details like taxes & duties, logistics, packaging, carrying costs, and many more must be considered and factored in to make sure that you increase and preserve as much profit margin as you can once you launch your product. We will help you figure out the best way to go about pricing your product for maximum profit. Listen to the podcast here: [...]

Market Proof: Prove Your Product to Market Fit

Tracy Hazzard2021-02-22T18:54:53+00:00May 9th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

How could you be sure that your product or idea will sell? You cannot always rely on friends and family to tell you the truth, because they might not be realistic with their assessments: either be too encouraging without considering the follies in your idea, or too scared for you to fail and lose money and resources that they could discourage you. There are many obstacles in the way to making it happen, including the facts to consider before diving all in and manufacturing your product. From our collective study of research done by Harvard Business Review, Inc., Forbes, and Entrepreneur, over 68% of product launch failures are caused by having the wrong product for the wrong market-- your product might be good, but it is not matched to your market. If you are an inventor, product designer, or small business owner considering to sell a product or service, it [...]

Figure Out Your Product Brand First

Tracy Hazzard2021-02-22T18:55:51+00:00May 8th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

What is product branding, and why does it need to be the first thing you figure out before launching your business? Branding is not necessarily about who you are, it is about how people perceive you. As much as you would like to be in full control of your brand identity, it will all really depend on how your audience sees your brand. That is why it is vital to consistently check market perception, so you can constantly align your brand messaging and reach your targets. Big brands like Procter and Gamble, Coca Cola, and others recognize the importance of knowing their core brand identity, so that they can adjust their marketing plans accordingly and be most efficient when acting on them. Do not fully equate branding with logos, colors, and design-- they are just visual expressions of your brand. Taking the time to truly have a deeper understanding of [...]

The 7-P Process to Launching Your Product

Tom Hazzard and Tracy Hazzard2021-02-22T18:57:24+00:00May 7th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Product developers, inventors, marketers, entrepreneurs, and curious listeners, lend us your ears: the success of your product does not rest on how passionate you are or how great you think your product is. There is a fundamental process that you must follow, which involves having the right things, in the right order, and the right resources before going deeper into the rabbit hole. Here at Product Launch Hazzards we give you the right resources through our membership Expert Office Hours podcast, where our seasoned industry experts answer your questions by sharing their insider know-how-- and on this episode we will put these resources into context by tackling the fundamental 7-P process of product launching. We have done this over 250 times throughout our careers as product innovators and entrepreneurs, and we will impart the lessons we have learned from studying and researching other people's as well as other companies' product [...]

Asset Building Product Design – Tracy Hazzard Live at The Prosper Show

Tracy Hazzard2021-02-23T13:40:51+00:00May 4th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, On The Shelf, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

In the consumer retail market where 7 out of 10 consumer product launches fail and less than 2% of inventors ever make any money, the odds are stacked against you. But with some Product Launch Hazzard protection tips and Success By Design tactics, you can reduce risk and defy the odds as you go from Product Idea to Big Brand to Sold. Tracy Hazzard, Product Launch Expert in the Product Launch Hazzards membership community, dives deep into a proven formula that helps optimize processes and maximize your resources so you can out-source, out-design, and out-profit your competitors. It has been applied to virtually all types of consumer product categories, and mastering its fundamentals is the first step to retail sales success. These solutions were firmed up from years of practical experience in working with big and small brands. Watch the Episode Here: https://www.youtube.com/watch?v=VNpr2ILKOy0&feature=youtu.be Listen to the podcast here: --- We're going to [...]

Should You Do It: Prototyping, Selling, and Everything in Between

Tom Hazzard and Tracy Hazzard2021-02-23T13:42:03+00:00May 3rd, 2018|Brand It, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We have seen a lot of startups fail and close shop after only a few years because of one fatal mistake: not having enough information before taking a deeper dive into launching their product or business. Falling in love with your idea or product can run you out of business early in the game. There is nothing bad about being passionate about what you do, but it must always be coupled with the proper mindset to avoid losing precious time and money. When entrepreneurs make an emotional decision, they sometimes choose not to see the pitfalls of their plan, glossing over any kind of objective criteria to properly evaluate the feasibility of their business venture. Guest Experts on the Product Launch Hazzards membership Expert Office Hours podcast guides business owners like you so you will know how to sift through all necessary information for review before proceeding to the next [...]

Want Product Launch Success? Meet Your Product Launch Protection Experts Tom Hazzard & Tracy Hazzard

Tom Hazzard and Tracy Hazzard2021-02-23T14:12:02+00:00May 1st, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

7 out of 10 consumer product launches fail and only 2% of all inventions make any money. Launching products is full of pitfalls and failure points. The odds of product launch success are not in your favor. Insiders and big brands not only know but can outspend and survive when they make mistakes. Find out how product launch experts like Tracy Hazzard and Tom Hazzard with 26 years as consumer product designers for big and small brands – on-line and in-store, flip the odds, build in protective measures and resources, and guide you on what you ‘don’t know that you don’t know’ so you can avoid rookie errors, save valuable market time, spend less money, and successfully launch into a big acquirable brand. Watch the Episode Here: https://www.youtube.com/watch?v=sYPqCE9Qado Listen to the podcast here: --- This has been a couple of years in the making. We've done these [...]

Stressed About Turning Your Idea Into a Product? Read This

Tracy Hazzard2018-02-09T11:32:19+00:00February 9th, 2018|Brand It, e-Commerce, Free Articles, INC Articles, Inventors, Licensing, Logistics, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box|

Meet entrepreneur Jason Simmons of DeadSoxy, as we talk startup sense, cold calls, product-centricity, oh, and the ups and downs of building a sock brand. The toughest part of being an inventor or an entrepreneur is all of the unknowns. There are no guarantees and there is a lot of room for failure. One of my goals, in writing this column, is to talk about the nitty-gritty details, to help entrepreneurs avoid some of the pitfalls, and to be honest about what it takes. This year, I am launching Q&A sessions with start-up entrepreneurs and growth brands, so you can hear, right from the source, what they did right and what they did wrong, and how it all contributed to where they are in their entrepreneurship journey. First in the Q&A hotseat is Jason Simmons, founder and CEO of DeadSoxy, a sock brand that came out of personal frustration that the more bold flashy socks didn't [...]

Use This Formula If You Want Your Brand To Be An Asset Not A Liability

Tracy Hazzard2017-11-17T01:31:49+00:00November 17th, 2017|Brand It, Capital Funding, e-Commerce, Free Articles, INC Articles, Inventors, Licensing, Logistics, Packaging, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Building an unshakeable brand foundation requires these measurement tools, for continued success, growth, and innovation. We discussed Taylor Swift's potentially big branding mistake, the importance of establishing a strong foundation, and in a companion article, the seven essential questions that show you how to build a strong brand foundation. Now, we're back, with even more tangible and nitty-gritty details so you can put measurement tools in place to maintain this foundation. We Want to Help You Avoid Brandslaughter In his book Preventing Brandslaughter, author David Corbin talks in-depth about how businesses fall short when they fail to preserve, support, and grow their brand asset value. Remember, your brand is an asset that is either appreciating or depreciating. "The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization." ABI: The [...]

Finding Product Manufacturers That Deliver All the Goods

Tracy Hazzard2017-09-21T06:26:17+00:00September 21st, 2017|Brand It, Capital Funding, e-Commerce, Free Articles, INC Articles, Logistics, Private Label, Produce It, Prototype It, Retail & Big Box, Sourcing|

Here's what you need to know to find top-quality manufacturers without losing time and money. There's a lot more to manufacturing than just settling on a price for your product and placing an order. Sourcing can be a jungle, and if you go into the jungle blindly, you won't fare well. It is true that a lot of companies here in the United States, especially startups or young businesses, don't understand how to deal with manufacturers overseas. They are either lacking the experience, or unsure of what to expect. So let's talk about how to change this, and ultimately how you can protect your business. Sourcing Rules to Live By There are rules we live by when it comes to sourcing and choosing manufacturers. Just like our rules, you need rules. Rules also help you overcome anxieties and fears. You have to know what the parameters are and you have to be educated about [...]

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