Focus On Product Impact And The Sales Revenue Flows with Wendy Lipton-Dibner

Wendy Lipton Dibner and Tracy Hazzard2021-02-22T16:17:22+00:00November 13th, 2018|Office Hours, Podcasts, Sourcing|

Impact is the measurable difference that we make in people's lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is ultimately making a difference for people, and that difference will be measurable. Impact strategy is how do we make that happen? How do we create the product? How do we innovate the product? How do we design a product not just for market fit but for market impact big time? Impact strategy queen Wendy Lipton-Dibner dives into the subject of product impact and impact strategies that get you the most opportunity for success. Watch The Episode Here: Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/11/2018/29d2d00bf28c1cb030653c1ac61597d3.mp3" title="Focus On Product Impact And The Sales Revenue Flows with Wendy Lipton-Dibner" image="https://productlaunchhazzards.com/wp-content/uploads/product-design-hazzards.png" ] --- I am so excited to bring you one of my favorite [...]

Global Sourcing Using A Retail Buy Plan with Tracy Hazzard and Brenda Crimi

Tracy Hazzard and Brenda Crimi2021-02-22T16:20:45+00:00October 15th, 2018|Office Hours, Podcasts, Sourcing|

Part of growing your business is expanding. One of the routes you take with that is global sourcing, specifically in one of the booming markets in the world, China. However, doing it for the first time can be quite challenging and intimidating. With the help of Brenda Crimi of AMZ Alliance, Tracy guides you into the world of product sourcing in China for the first time using a retail buy plan. They talk about going to the Global Sources Summit and how to make the necessary preparations for it. Sourcing is not about being impulsive, that is why you need to have a buy plan in order to keep your head above and have a manageable inventory. They go over the financial aspect as well as the time of the year to buy. Learn some great tips on how to go over product sourcing abroad while keeping in mind where [...]

Amazon Wants to Buy Your Product Directly – Is That a Good Thing?

Brenda Crimi2021-02-22T17:18:36+00:00July 23rd, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

If you are already an Amazon seller, or maybe an entrepreneur looking for opportunities to grow your brand who is considering to sell your products on the world's leading e-Commerce platform, you might have heard of the terms "seller central," and "vendor central." Being on the seller central side in Amazon means you own the product and have complete control of the sales process of your products, from listing to marketing and promotions-- while being on the vendor central side means Amazon has bought your product. While it seems like a very handsome prospect, being a vendor central brand means there will be some restrictions with regard to your products' sales cycle process flow. Brenda Crimi discusses the pros and cons of being a seller central brand versus being a vendor central brand on Amazon, so you can make an informed decision on how to manage your sales on the [...]

Is Product Patent Protection Worth It?

Tracy Hazzard2021-02-22T17:40:32+00:00July 12th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Two of our legal experts on Office Hours, Attorneys Jason Webb and Rich Goldstein, have both emphasized the need to do a thorough assessment of one's overall business strategy before considering filing for a patent because it can both be a daunting and costly process. With over 38 patents (pushing 40) under our belt as product designers, Tom and I have pretty much mastered how to make a business case for patenting products under development in our business. We have learned that patents should be filed only when you are truly sure of selling or commercializing your idea or product, especially if you are a small business owner, product innovator or inventor up against bigger brands with deeper pockets. Grow your business by learning how to maximize intellectual property, and knowing how to make the crucial business decision of whether you should patent your invention. Watch the Episode Here: Listen [...]

Amazon First Steps

Jenna Lieber and Jeff Lieber2021-02-22T18:01:45+00:00July 9th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Certified Amazon experts Jeff and Jenna of Turnkey Product Management teaches you how to market on Amazon faster with the definitive building blocks of a high-converting online store on the world's biggest e-commerce platform. They apply these basic principles in their own Amazon production management company, where they help clients from a range of different industries with widely diverse product categories sell over $1,000,000 in total a month. Jeff and Jen give you the lowdown on why selling on Amazon is worth the time and effort, and reveal concrete fundamental solutions on how you can extend your reach by maximizing the e-commerce platform's many useful features to prime potential clients with spending power to buy from your very own Amazon store. Watch the Episode Here: Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/06/2018/a4d574efbb34cc88ac1fbd8368ac460b.mp3" title="Amazon First Steps" image="https://productlaunchhazzards.com/wp-content/uploads/Banner-for-Speaking-Empire-Webinar.png" ] --- I’m Jenna Lieber from TurnKey. I'm Jeff Lieber from TurnKey Product Management. [...]

How to Create a Me Only Product with a Killer Unique Selling Proposition

Tom Hazzard and Tracy Hazzard2021-02-22T18:04:23+00:00June 22nd, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We often talk about how having a Unique Selling Proposition (USP) for any brand is vital for product launch success. In the product design world, we also call a unique or original product as "Me Only Product." When we say "Me Only," it means that it is something that only you are manufacturing, that you are the only one selling it in the market, that you are the only game in town. It is easy to throw unique features, and all sorts of bells and whistles onto a product at the marketing stage and say that it's the only one in the market-- but being in the real "me only territory" means that you cater to your target market's needs, that they are able to make an emotional connection with your brand or product-- and doing it right entails a great deal of product development planning, which will definitely cost [...]

Meet Branding and Video Marketing Expert Rick Cesari

Rick Cesari2021-02-22T18:05:38+00:00June 21st, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

After graduating with a degree in biology, our branding and video marketing expert Rick Cesari, founder of Direct Branding got involved into real estate marketing, and discovered that he had a knack for it-- from then on, he continued treading the marketing path and branching out to other industries, approaching things with a direct response mentality. His passion for marketing and branding lead him to set up his own company back in 1989, where he became part of the team that made juicing popular to consumers, and in bringing other health products into mass retail. Since then he has contributed his expertise to help develop and market billion dollar brand names like the Sonicare, George Foreman Grill, Oxiclean, and many other consumer products, including, more recently, the GoPro. Get monthly access to Rick's in-depth industry know-how so you can create and implement a solid business strategy that highlights your brand's [...]

What Comes First, Brand or Product?

Tom Hazzard and Tracy Hazzard2021-02-22T18:10:33+00:00June 19th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

So you have a product that you think will sell on Amazon, or through Walmart's or Target's shelves. Maybe you are still playing around with the idea, or you might be in the early stages of product design and development and you want to take a step back by asking which comes first before launching your product: is it branding, or perfecting your product? Many innovators, inventors, and non-business savvy people get completely shocked when we say that branding must come first. The truth is that many of the things involved in product development and the design process are expensive and time consuming. Discover why knowing your brand the first step in determining the best product design as well as in identifying the perfect retail price, and in knowing how to channel your marketing efforts in the most effective way possible. Watch the Episode Here: Listen to the podcast here: [...]

Meet Design for Manufacturing Expert Dennis Shaver

Dennis Shaver2021-02-22T18:10:29+00:00June 18th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Our resident design for manufacturing (DFM) expert Dennis Shaver from Product on Demand serves you "inventreneurs" his invaluable industry knowledge and insight to help you get from mind to market to profit faster. Born and raised in a dairy farm in Michigan, Dennis has the unique experience and skill set honed by years of working side by side with his brothers and parents for the farm's upkeep-- during those formative years, he learned how to be resourceful when it came to repairing and inventing things as he dealt with both livestock and machinery. This has become a solid foundation for Dennis as he took on more advanced jobs throughout his flourishing career in manufacturing and production. He is eager to share with you how to increase efficiency and reach your business bottom line with solid planning, as well as proper communication across all units involved in manufacturing your product. --- [...]

Pricing By Design: Formulas for How to Profitably Price Your Products

Tracy Hazzard2021-02-22T18:12:30+00:00June 18th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Many of you probably think that product pricing is purely science, because it involves a lot of math, data, and pieces of information consolidated and analyzed to get optimal results. We are seasoned product designers and entrepreneurs here, yet pricing products is an ongoing struggle because it does not wholly rely on scientific data and mathematical formulas-- identifying the perfect product price also relies heavily on human psychology, on ever-changing cultural, sociological, economic and political climates, and ultimately rides on how much you understand your target market's behavior and what drives them. It requires making a thought-out plan with clear revenue goals based on your specific business model, on your product, and on proper timing, among other things to create a realistic profitable pricing strategy that will up your revenue. You can always schedule a call with us, or with one of our experts like Tim Bush so we can [...]

Avoid These Top 7 Market Research Mistakes

Laura Hazzard2021-02-22T18:12:28+00:00June 17th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Our resident consumer market research expert Laura Hazzard warns product launchers about the top 7 consumer market research mistakes that can cause a lot of damage and possibly torpedo your overall business and marketing strategy. She packed in a lot of meaty information in a span of seven minutes, solidifying her excellent points on quantitative and qualitative market research fails and how to avoid them. Laura says that good market and product research sets the path forward to great product development, usability, distribution, advertising and marketing, building your brand, and ultimately selling more products for bigger profit. You can get a deeper dive into her market research expertise and use it to grow your business through our membership podcast, where she will happily answer all your market research concerns. Watch the Episode Here: Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/ef8e3a2460d11204015308bab2ed881b.mp3" title="Avoid These Top 7 Market Research Mistakes" image="https://productlaunchhazzards.com/wp-content/uploads/Banner-for-Speaking-Empire-Webinar.png" ] --- [...]

Know the Difference Between Styling, Branding, and Design

Tracy Hazzard and Tom Hazzard2021-02-22T18:13:38+00:00June 16th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Styling is just one small component of design. Think of celebrity stylists who dress celebrities for red carpet events-- they shop for their clients, putting together accessories, clothes, and other components to make a whole look. Product styling is not so different, in that it merely deals with combining colors and materials that work well together. There is no design or invention involved, as it does not deal entirely with features that are focused on the users' primary needs, unlike in product designing. At its core, styling is about achieving a certain look to convey brand image-- that is why it is problematic if you only have a stylist designing a product that you are making. The best product designers understand the limits of manufacturing, as well as how to get the most out of design techniques to get the perfect balance between form and function, as well as aesthetic. [...]

Meet Joseph Tarnowski, Expert in Connecting Brands to Retail Buyers

Joseph Tarnowski2021-02-22T18:14:51+00:00June 15th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Office Hours Expert Joseph Tarnowski has multiple industry experience when it comes to watching companies do what goes right and what goes wrong in terms of retail and marketing. With a degree in Trade Media Journalism, he has had extensive experience working in the food industry, general merchandise, health & beauty, and pharmaceutical industry. He is with Efficient Collaborative Retail Marketing (ECRM), a company that helps connect retail buyers to prospective retail suppliers such as you product launchers. We have known Joe through ECRM, where we used their time-saving and cost-efficient service as buyers in the contract furniture industry. Know the basics of getting a great match between buyers and suppliers in retail by touching base with Joe, who will share his no-nonsense know-how on connecting brands to retail buyers. --- Watch the Episode Here:  Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/56efce90ff5f90d865b324c419ca5529.mp3" title="Meet Joseph Tarnowski, Expert in Connecting Brands [...]

Secrets To Working With Your Spouse

Tom Hazzard and Tracy Hazzard2021-02-22T18:18:31+00:00June 12th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

People think it's kind of odd that we're a husband and wife design team, but our dynamic works perfectly for us. We started working together back in college. Our complimentary set of skills overlap at the right touch points, especially when it comes to our overall mutual user-focused design principles. Unlike in corporate settings where people have qualms in speaking out for fear of untoward judgment, we are both capable of having an open, honest debate when it comes to our job as product designers. Most importantly, we have a high level of trust and respect for each other. It is not without its challenges though-- there are lots of other husband and wife teams running a business together and we're not much different, we just happen to be designers doing it. It's because we work together 24/7 that we are good at what we do-- we never stop designing [...]

Meet Product Management Expert Loren West

Loren West2021-02-22T18:18:21+00:00June 11th, 2018|Office Hours, Podcasts, Private Label, Produce It, Prototype It, Sourcing|

Loren West is a process and systems expert who has a ton of experience in growing brands by optimizing processes in big companies to make their business run more smoothly and efficiently. She gained her core professional strengths in business processing and marketing by working in the packaging, beauty, and health industry for years. Loren has worked for big brands like O.P.I., Keiser, and has also branched out into consulting for other companies from diverse industries to optimize their structural system flows and business processes. A lot of you product launchers are owners of up and coming brands who will surely get great monthly insights and advice from Loren through our membership podcast, so that you can map your vision and produce quantifiable results that will make your company soar to greater heights. Watch the Episode Here: https://www.youtube.com/watch?v=VzE58wG7olc Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/c05c5aed6433dbe68075ba1f1e2f2b14.mp3" title="Meet Process & Systems [...]

Do It Right: Early Stage Funding for Your Business

Tom Hazzard and Tracy Hazzard2021-02-22T18:26:29+00:00June 8th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We first raised money for an invention way back in 1997 and had around 13 angel investors-- way more than what we recommend now that we have learned through our years of professional experience as product designers and entrepreneurs. The two of us are cautious about raising capital via crowd funding because there is truly a lot of pressure in giving small pieces of your company to investors, and often times it does not necessarily go into the best interests of the business. From the perspective of inventors trying to build a company from the ground up, it is absolutely necessary for you to have complete legal compliance when it comes to documentation of your intellectual property, getting a great product or business plan presentation together, and to use systems in place that can help you track your progress. We will be talking about equity crowd funding, warnings about Kickstarter [...]

To NDA or Not To NDA

Tracy Hazzard and Tom Hazzard2021-02-22T18:30:31+00:00June 6th, 2018|Inventors, Licensing, Office Hours, Podcasts, Produce It, Protect It, Prototype It, Prove It, Sourcing|

Here you are, with a great idea or invention and wanting to explore business opportunities with another company to expand your brand. Then suddenly, when you propose a legally-binding non-disclosure agreement (NDA) at the infancy of the negotiation stages, often even before your initial consultation with them, all communication with them stops. While you should seek proper legal counsel to make sure all terms within the contract are fair, and that first step alone takes up so much time, money and effort---one of the most important lessons we've learned through our many years of practical experience as product innovators is that NDAs almost always slow or stop negotiations if you propose them first. Despite its popularity, filing an NDA, also known as secrecy agreement (SA), confidential disclosure agreement (CDA), or proprietary information agreement (PIA) has its drawbacks. It can sow distrust between parties, foiling a mutually beneficial relationship before it matures. Learn how NDA's can put you in the wrong position [...]

Working Prototype or Appearance Model?

Tom Hazzard2021-02-22T18:31:37+00:00June 4th, 2018|Capital Funding, Inventors, Licensing, Office Hours, Packaging, Podcasts, Private Label, Produce It, Protect It, Prototype It, Prove It, Sourcing|

The choice between creating a working prototype (a product sample that looks, feels, and works like the actual product), an appearance model (non-functional, but adheres to actual products physical appearance, and dimensions), or a functional prototype (a crude model with limited functionality, often used to present a a product under concept development) for product presentation has often confused product innovators. There are a range of factors to consider, from budget constraints, product liabilities, to meeting deadlines-- but the key to selling your product lies in having in-depth customer knowledge so you can manage the expectations of your potential consumers or investors, as well as future retail buyers, and being aware of the circumstances that surround your product presentation so you choose and create the right type of prototype to make your presentation a success and get your product or idea sold. Watch the Episode Here: https://www.youtube.com/watch?v=jmNzTZ7MZEI Listen to the [...]

Meet Product Manufacturing Experts from Genimex

Anna Pappas2021-02-22T18:35:45+00:00June 1st, 2018|Inventors, Office Hours, Packaging, Podcasts, Private Label, Produce It, Prototype It, Sourcing|

As product developers, inventors, and marketers, we often get caught up in the complex process of product development, manufacturing and marketing. One common mistake that causes failure to launch products successfully is employing shortcuts without thinking things through. So many things could go wrong: from unveiling your product too soon, to enabling copycats to steal or tweak your original idea, to picking the wrong factory, as well as a host of other factors that could result in sub-par products, and most probably a looming PR disaster for your brand. Thankfully, the risks of failure could be greatly reduced with ample preparation. Crystelle Desnoyer of Genimex, one of our highly trusted brands in manufacturing, gives a sweeping preview of what you can expect from the monthly dialogues with our Genimex experts, who will answer your questions on product development, design for manufacturing (DFM), product engineering, quality control, industry trends, and all [...]

Why We Love Being Product Designers

Tracy Hazzard and Tom Hazzard2021-02-22T18:35:47+00:00May 31st, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We have been product designers for more than two decades and have won awards for our designs through out the years-- but the ultimate accolade for us would have to be the longevity of our products in the market. Over 80 of the products that we have designed for mass retail have been bought and used over and over again by consumers for the past 20 years and counting. We believe that our success in this regard lies in the genuine joy we find in the process of product design, and most importantly, in how it betters the lives of consumers. Reading positive feedback from online customer reviews, especially when users recommend our products to other consumers, gives us immense satisfaction as designers. Watch the Episode Here: Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/02fead4cbc84abf451a381553639cb95.mp3" title="Figure Out Your Product Brand First" image="https://productlaunchhazzards.com/wp-content/uploads/Banner-for-Speaking-Empire-Webinar.png" ] --- You're going to see on our Membership [...]

Meet International Logistics Expert Jimmy Tran

Jimmy Tran2021-02-22T18:40:16+00:00May 30th, 2018|e-Commerce, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Sourcing|

A lot of new Amazon sellers often make the mistake of putting logistics and freight forwarding as an afterthought in the product launch process, and it can hurt profitability. Jimmy Tran, General Manager of World Craft Logistics is a Product Launch Hazzard expert on Freight Forwarding. He knows that Amazon sellers need a highly dependable freight forwarder who will cater to their needs to get their products shipped smoothly and securely from factory to warehouse. Starting his online business from the comfort of his own bedroom five years ago, he now has a 78,000 square-foot warehouse to accommodate the upward demand from clients. Detail-oriented Jimmy shares his freight forwarding know-how so you can keep your supply chain running efficiently and cost-effectively by optimizing your logistics strategy, from timing deliveries, customs clearances, proper documentation, warehousing distribution, light assembly, labeling, and everything in between. You can get in touch with Jimmy and [...]

What To Do When Mass Retailers Like Amazon Become Your Competitors

Tom Hazzard and Tracy Hazzard2021-02-22T18:40:14+00:00May 29th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

If you are a thriving vendor with products on Walmart, Staples, other mass retailers' shelves, or you are selling online through Amazon, Alibaba, or any other big e-Commerce platform, be warned: the days of vendor loyalty are long gone, which is why it is essential for you to secure your products and customer base before launching your products. As experienced product designers, innovators and entrepreneurs, we have learned from first hand experience as well as vicariously how big companies can take advantage of entrepreneurs who offer private-label products or services. Take Amazon for example-- if you have an unpatented original product that you get from another manufacturer and the e-Commerce giant sees that your product is selling like hotcakes through their platform, it could go two ways-- they can either source any number of variations of your products' Stock Keeping Units (SKU's) from your manufacturer and persuade them to make [...]

How to Invent Must-Have Products

Tom Hazzard and Tracy Hazzard2021-02-22T18:42:45+00:00May 25th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Tracy and Tom are a husband and wife team of Industrial Designers. They are lucky to be working together not just because they enjoy each other's company-- they have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing products that involve gender-related perspectives because of our shared vision. They have coined a term called "gender blending," which refers to meeting the needs of both male and female consumers when it comes to designing products. Launching many successful products for themselves and their clients through out the years was made possible by combining their strengths, which includes their unique ability to factor in the needs of both genders in their product designs. Watch the Episode Here: Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/b6c1426b6fcd1d1358276b62f820fd0a.mp3" title="How to Invent Must-Have Products" image="https://productlaunchhazzards.com/wp-content/uploads/Banner-for-Speaking-Empire-Webinar.png" [...]

The 80/20 Color Rule for Choosing the Right Colors for Your Products

Tracy Hazzard2021-02-22T18:44:19+00:00May 23rd, 2018|Brand It, e-Commerce, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Picking the right colors for specific consumer goods is exciting, and can also be a very agonizing process for some product inventors, innovators, designers, and marketers, especially to newbies. Even experienced branding professionals get challenged sometimes, and rightly so, for there is so much is riding on choosing the right color for your product. Many factors can affect our opinions on product color selection, most especially our personal preferences. If you happen to pick the wrong color for your product, it will not be marketable, and problems with inventory among other things will arise. Get the skinny color selection for product design and the ultimate 80/20 color rule from one of the leading experts in the product design industry who also specializes in picking colors that sell in mass market retail. Watch the Episode Here: https://www.youtube.com/watch?v=uXq322gx_kU Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/213920d5654e793e754ddd3d944efba6.mp3" title="The 80/20 Color Rule for Choosing [...]

How to Design What Women (and Men) Want

Tom Hazzard and Tracy Hazzard2021-02-22T18:46:37+00:00May 21st, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We are a team of Industrial Designers. We are lucky to be working together not just because we enjoy each other's company-- we have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing products that involve gender-related perspectives because of our shared vision. We have coined a term called "GENDERBLENDING" product design, which refers to meeting the needs of both male and female consumers when it comes to designing products. Launching many successful products for ourselves and our clients through out the years was made possible by combining our strengths, which includes our unique ability to factor in the needs of both genders in our product designs. Watch the Episode Here: Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/046ec60da9a6e4cde02503ee600f73e0.mp3" title="How to Design What Women (and Men) Want" image="https://productlaunchhazzards.com/wp-content/uploads/Banner-for-Speaking-Empire-Webinar.png" ] [...]

Product Promotion: Reserving Capital to Promote It

Tom Hazzard and Tracy Hazzard2021-02-22T18:49:27+00:00May 17th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

It is not enough to put your product out there on Amazon, HSN, Walmart, or any other retail store. Those who spend at least 10% of their capital on brand promotion are guaranteed to sell more and increase their brand's overall acquirable value. The key is to get your message out through a platform and resonate with your audience. Your goal as an entrepreneur should not just be focused on make a single sale per client, but to transform them into fans of your brand who will constantly hanker for more of what you have to offer. Let them know the story behind your brand, and how your products or services can benefit them when consistently churning out high-quality useful content like blogs, videocasts, or podcasts. Get started on building a brand promotional strategy and a public relations plan that converts your target audience into paying customers. Listen to the [...]

Product Production Planning: Critical Factors to Produce It

Tracy Hazzard2021-02-22T18:51:08+00:00May 16th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Finally, you are done with the product development stages and are ready to produce your product for selling. As an entrepreneur, you know that it is absolutely critical to get your product right before launching it to avoid killing your brand with bad customer reviews and high returns. What are the things you need to consider for cost-effective and efficient materials sourcing, finding the right factory for manufacturing, and in making all other major decisions in the production process? If you are clueless as to how or where to start on product production planning, here is a general framework you can work with: building a relationship with your manufacturers, having strong documentation, and consistent follow-up. It can be a daunting process because there is no set flow chart for going about things since it is all really product-specific-- but with decades of combined multi-industry experience, Product Launch Hazzards will guide [...]

Invention Protection: Protect It with Patents and Trademarks

Tracy Hazzard2021-02-22T18:51:01+00:00May 15th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Having intellectual property is good for valuation of your business. It is definitely an asset worth investing in especially if your goal is to become an acquirable brand. But first, you have to make sure that your trademarks, patents, and copyright are relevant to your long term business plan, or else they will be useless. We will talk about some examples of what we have done and how we operate as product inventors so you can have a sense of the value of protecting your intellectual property, and hopefully learn from our practical experience how you can save significant time and preserve capital in the process. If you feel that you need to disclose information to a licensing partner, a manufacturer, or a distributor, we have useful resources, as well as intellectual property attorneys we have recommended to our own clients whom you can get in touch with for invention [...]

Product Prototypes: When is the Right Time to Prototype It

Tracy Hazzard2021-02-22T18:52:05+00:00May 14th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Prototyping involves design, engineering, early quoting, sampling, iterations, and a host of other factors that need to get done with the right team for optimal results. You need to make a product prototype or do product sampling after proving, planning, and pricing your model so you can have something tangible to show your investors, to make sure it has the right functions, look or feel, and that you can really sell it in mass market retail. As seasoned product designers, we know that there are a lot of unknowns and alternative ways to make an original product that are not included in the traditional manufacturing process. This is why you have to get the right manufacturers whom you trust, at the right rate and the right time. If you are not hitting your target market, have no core capabilities required in your product category, or doing the product design and [...]

The Key to Product Launch Success is to Plan It

Tracy Hazzard2021-02-22T18:52:28+00:00May 11th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Tom and I say this a lot: "Hope is not a plan." There are a lot of concerns to address and factors to consider before selling your product. As a business owner, it is your responsibility to make sure that money and time spent from product research, market study, product development, licensing, prototyping, manufacturing and marketing is worth every penny. In the long run, all mistakes committed in the process of launching and marketing your product will add up and can greatly impact your success, that is why developing a solid game plan is of utmost importance for all stages of your product launch journey. We can help you there through our resident experts, who have a wealth of product development, manufacturing, intellectual property, marketing and advertising knowledge to share with you. Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/16fdb147999d5432d561c75316f8ceba.mp3" title="The Key to Product Launch Success is to Plan It" image="https://productlaunchhazzards.com/wp-content/uploads/Banner-for-Speaking-Empire-Webinar.png" [...]

Get Your Product Pricing Right for Maximum Profit

Tracy Hazzard2021-02-22T18:53:56+00:00May 10th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

How should you decide what to price your product in the market? After creating, developing and marketing over 250 successful products in the last two decades, we have discovered that product pricing relies on completing a correct order of steps for optimal results, something that you can not afford to mess up if you are a serious business owner. There are so many hard facts to account for when preparing an effective cost and profitability analysis that goes well beyond the assigned cost of goods quoted by a manufacturer-- details like taxes & duties, logistics, packaging, carrying costs, and many more must be considered and factored in to make sure that you increase and preserve as much profit margin as you can once you launch your product. We will help you figure out the best way to go about pricing your product for maximum profit. Listen to the podcast here: [...]

Market Proof: Prove Your Product to Market Fit

Tracy Hazzard2021-02-22T18:54:53+00:00May 9th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

How could you be sure that your product or idea will sell? You cannot always rely on friends and family to tell you the truth, because they might not be realistic with their assessments: either be too encouraging without considering the follies in your idea, or too scared for you to fail and lose money and resources that they could discourage you. There are many obstacles in the way to making it happen, including the facts to consider before diving all in and manufacturing your product. From our collective study of research done by Harvard Business Review, Inc., Forbes, and Entrepreneur, over 68% of product launch failures are caused by having the wrong product for the wrong market-- your product might be good, but it is not matched to your market. If you are an inventor, product designer, or small business owner considering to sell a product or service, it [...]

Figure Out Your Product Brand First

Tracy Hazzard2021-02-22T18:55:51+00:00May 8th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

What is product branding, and why does it need to be the first thing you figure out before launching your business? Branding is not necessarily about who you are, it is about how people perceive you. As much as you would like to be in full control of your brand identity, it will all really depend on how your audience sees your brand. That is why it is vital to consistently check market perception, so you can constantly align your brand messaging and reach your targets. Big brands like Procter and Gamble, Coca Cola, and others recognize the importance of knowing their core brand identity, so that they can adjust their marketing plans accordingly and be most efficient when acting on them. Do not fully equate branding with logos, colors, and design-- they are just visual expressions of your brand. Taking the time to truly have a deeper understanding of [...]

The 7-P Process to Launching Your Product

Tom Hazzard and Tracy Hazzard2021-02-22T18:57:24+00:00May 7th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Product developers, inventors, marketers, entrepreneurs, and curious listeners, lend us your ears: the success of your product does not rest on how passionate you are or how great you think your product is. There is a fundamental process that you must follow, which involves having the right things, in the right order, and the right resources before going deeper into the rabbit hole. Here at Product Launch Hazzards we give you the right resources through our membership Expert Office Hours podcast, where our seasoned industry experts answer your questions by sharing their insider know-how-- and on this episode we will put these resources into context by tackling the fundamental 7-P process of product launching. We have done this over 250 times throughout our careers as product innovators and entrepreneurs, and we will impart the lessons we have learned from studying and researching other people's as well as other companies' product [...]

Asset Building Product Design – Tracy Hazzard Live at The Prosper Show

Tracy Hazzard2021-02-23T13:40:51+00:00May 4th, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, On The Shelf, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

In the consumer retail market where 7 out of 10 consumer product launches fail and less than 2% of inventors ever make any money, the odds are stacked against you. But with some Product Launch Hazzard protection tips and Success By Design tactics, you can reduce risk and defy the odds as you go from Product Idea to Big Brand to Sold. Tracy Hazzard, Product Launch Expert in the Product Launch Hazzards membership community, dives deep into a proven formula that helps optimize processes and maximize your resources so you can out-source, out-design, and out-profit your competitors. It has been applied to virtually all types of consumer product categories, and mastering its fundamentals is the first step to retail sales success. These solutions were firmed up from years of practical experience in working with big and small brands. Watch the Episode Here: https://www.youtube.com/watch?v=VNpr2ILKOy0&feature=youtu.be Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/d1a30b56083cdb4fa1513ff7769cbbba.mp3" title="Asset Building Product Design" [...]

Should You Do It: Prototyping, Selling, and Everything in Between

Tom Hazzard and Tracy Hazzard2021-02-23T13:42:03+00:00May 3rd, 2018|Brand It, e-Commerce, Inventors, Licensing, Logistics, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We have seen a lot of startups fail and close shop after only a few years because of one fatal mistake: not having enough information before taking a deeper dive into launching their product or business. Falling in love with your idea or product can run you out of business early in the game. There is nothing bad about being passionate about what you do, but it must always be coupled with the proper mindset to avoid losing precious time and money. When entrepreneurs make an emotional decision, they sometimes choose not to see the pitfalls of their plan, glossing over any kind of objective criteria to properly evaluate the feasibility of their business venture. Guest Experts on the Product Launch Hazzards membership Expert Office Hours podcast guides business owners like you so you will know how to sift through all necessary information for review before proceeding to the next [...]

Want Product Launch Success? Meet Your Product Launch Protection Experts Tom Hazzard & Tracy Hazzard

Tom Hazzard and Tracy Hazzard2021-02-23T14:12:02+00:00May 1st, 2018|Brand It, Capital Funding, e-Commerce, Inventors, Licensing, Logistics, Office Hours, Packaging, Podcasts, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

7 out of 10 consumer product launches fail and only 2% of all inventions make any money. Launching products is full of pitfalls and failure points. The odds of product launch success are not in your favor. Insiders and big brands not only know but can outspend and survive when they make mistakes. Find out how product launch experts like Tracy Hazzard and Tom Hazzard with 26 years as consumer product designers for big and small brands – on-line and in-store, flip the odds, build in protective measures and resources, and guide you on what you ‘don’t know that you don’t know’ so you can avoid rookie errors, save valuable market time, spend less money, and successfully launch into a big acquirable brand. Watch the Episode Here: https://www.youtube.com/watch?v=sYPqCE9Qado Listen to the podcast here: [smart_track_player url="https://www.podetize.com/statsapi/www.podetize.com/wp-content/uploads/fileuploads/11-5b145ef137b51b3d1af0633e9305c43d/09/2018/65485d657be68683d04e063b01261589.mp3" title="Want Product Launch Success? Meet Your Product Launch Protection Experts Tom Hazzard & Tracy [...]

Why Metal 3D Printing is Breakthrough Tech for 2018

Tracy Hazzard2018-03-23T10:37:29+00:00March 23rd, 2018|Free Articles, INC Articles, Inventors, Produce It, Protect It, Prototype It, Prove It, Sourcing|

Metal 3D printing is cheaper, safer and faster so let's see if it's finally ready to be the disruptive technology we need. The perception of 3D printing in the trough of disillusionment has slowed down it's progress. That was very apparent when I spoke at SXSW last week. Right now, our experiences, on a whole level, with 3D printing have more than likely been one of four things: 1.     A cheap, junky, cheesy, rose that Walmart sold to see if there's market traction on cheap, junky, cheesy 3D printed products. 2.     An online video of a fidget spinner being printed, followed by 25 comments about how so-and-so stole this design. 3.     A school or job fair with a desktop 3D printer gaining all of of the oohs and aahs in the room, and printing an elephant. 4.     A Kickstarter prototype, one off process, either for an acquaintance or yourself as you prepare to [...]

This Holiday Kills Launches; Use These Expert Tips If You Want to Survive

Tracy Hazzard2018-02-26T11:14:25+00:00February 26th, 2018|Brand It, e-Commerce, Free Articles, INC Articles, Private Label, Produce It, Prototype It, Retail & Big Box, Sourcing|

 Everything you need to know about how Chinese New Year affects business and product launch timing, well after the holiday; and the crucial do's and don'ts to avoid spiraling. Chinese New Year, falling sometime between January 22nd and February 19th each year, can be a rocky time for designers, developers, and product launchers. Every time this holiday rolls around, I see two things happen: Businesses, unaware of the timing, hit the ground running after our New Year, only to fail hard and fast because they were not aware of how the Chinese New Year interrupts and affects business flow. An increase in calls as the panic sets in among the designers, kickstarters, and developers, once they realize their timeline didn't account for the month long shutdown of their manufacturer and supply chain. Global Experts in manufacturing, Genimex, pushed out a blog post to let the market know what happens during Chinese New Year and I [...]

Modern Day Slavery: How to Protect Your Brand & Fight for What’s Right

Tracy Hazzard2018-02-08T11:26:20+00:00February 8th, 2018|Brand It, e-Commerce, Free Articles, INC Articles, Inventors, Private Label, Produce It, Promote It, Sourcing|

With labor slavery on the rise, these are the essentials you need to know to protect your brand and do what's right. While researching Ashton Kutcher for his appearance at the City Summit, I became acutely aware of the exploitation of children, women and laborers. Then, Human Trafficking Awareness Month came and went without much talk on why the labor and supply chain aspect epidemic is affecting businesses at any stage of growth, size or location, and is often coupled with sex and child exploitation. If you are not taking steps to protect your business and your brand from getting caught unaware, you are playing a high-stakes game of risk. Before we get started, let's cover some basic facts: Human Trafficking, as defined by the United Nations, is the recruitment, transportation, transfer, harboring, or receipt of persons by force, abduction, fraud, or coercion for an improper purpose including forced labor or sexual exploitation. According to the International Labour Organization, Human [...]

Use This Formula If You Want Your Brand To Be An Asset Not A Liability

Tracy Hazzard2017-11-17T01:31:49+00:00November 17th, 2017|Brand It, Capital Funding, e-Commerce, Free Articles, INC Articles, Inventors, Licensing, Logistics, Packaging, Private Label, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Building an unshakeable brand foundation requires these measurement tools, for continued success, growth, and innovation. We discussed Taylor Swift's potentially big branding mistake, the importance of establishing a strong foundation, and in a companion article, the seven essential questions that show you how to build a strong brand foundation. Now, we're back, with even more tangible and nitty-gritty details so you can put measurement tools in place to maintain this foundation. We Want to Help You Avoid Brandslaughter In his book Preventing Brandslaughter, author David Corbin talks in-depth about how businesses fall short when they fail to preserve, support, and grow their brand asset value. Remember, your brand is an asset that is either appreciating or depreciating. "The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization." ABI: The [...]

Finding Product Manufacturers That Deliver All the Goods

Tracy Hazzard2017-09-21T06:26:17+00:00September 21st, 2017|Brand It, Capital Funding, e-Commerce, Free Articles, INC Articles, Logistics, Private Label, Produce It, Prototype It, Retail & Big Box, Sourcing|

Here's what you need to know to find top-quality manufacturers without losing time and money. There's a lot more to manufacturing than just settling on a price for your product and placing an order. Sourcing can be a jungle, and if you go into the jungle blindly, you won't fare well. It is true that a lot of companies here in the United States, especially startups or young businesses, don't understand how to deal with manufacturers overseas. They are either lacking the experience, or unsure of what to expect. So let's talk about how to change this, and ultimately how you can protect your business. Sourcing Rules to Live By There are rules we live by when it comes to sourcing and choosing manufacturers. Just like our rules, you need rules. Rules also help you overcome anxieties and fears. You have to know what the parameters are and you have to be educated about [...]

Made In America Is More Than Guts & Glory

Tracy Hazzard2017-08-03T19:45:24+00:00August 3rd, 2017|Brand It, Free Articles, INC Articles, Produce It, Prototype It, Retail & Big Box, Sourcing|

Learn from this Made in America, multi-generational family business about sustainability, freedom, and survival. American Hat Makers, Head'n Home, have a business model I love, and values second to none. Their story is inspiring and energetic, and they've made a lot of right moves to place their business in a place of sustainability and I had to share all of this goodness with you. I had an opportunity to talk with Garth Watrous, a 2nd generation business owner, took an interest, at a very young age, in the business his father built, and the passion in his voice is proof that he isn't just a lucky inheritor. He plays an integral role and is deeply invested in Head N' Home, and if you've seen their hats, you'll know why. Multi-Generational Businesses Garth's dad, who started this business in the 70's with a few leather tools, and a passion to create, started it all from [...]

Tips to Make Your Overseas Business Trip Carefree

Tracy Hazzard2016-06-19T06:37:45+00:00June 19th, 2016|Brand It, Free Articles, INC Articles, Promote It, Prototype It, Sourcing|

The best secrets about what to pack and how to stay connected while traveling abroad. There are so many ways travel can go wrong. Just as with any travel abroad, a lot of things change once you exit your native country and being prepared for those changes is one of the easiest ways you can ensure a stress-free and successful trip. Here are seasoned traveler secrets to help you minimize unnecessary stress and make your journey into Asia, Africa, Australia or wherever your business takes you, triumphant. Let's Begin With Packing Perfectly Packing just the right items to prepare for the unknown is something you learn how to do well when you travel often. Generous Layers of Clothes - the flight is always way too hot or way too cold so having plenty of clothing options is a no-brainer. Hand Sanitizer Wipes - Carrying extra liquids, or any liquids, can definitely slow you down [...]

Kickstarter Needs a Few Good Women

Tracy Hazzard2013-06-05T17:28:47+00:00June 5th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Gender balance is a serious concern if you want to run a Kickstarter campaign for a future retail product aimed at women and families. With women dominating retail purchases, figuring out what women want is the holy grail for retail buyers and manufacturers. So is crowd-funding a guarantee of retail success? With 28% less women than the internet average and 48% less than social media site averages, the Kickstarter community is funding products that may not actually appeal to women once they get to the retail shelf. In Designing Your Product for Men or How to Kill Your Company published in the Huffington Post citing the She-Economy, they state that women account for 85% of all consumer purchases. Retailers beware – a Kickstarter-backed product is not guaranteed to be a retail success with women. Quirky on the other hand has better female representation with 61% share of their community. Quirky is geared toward getting input from [...]

Mind the Patent Gender Gap

Tracy Hazzard2013-05-12T15:03:36+00:00May 12th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Sifting through some archived Podcasts, I ran across one from Stephen J. Dubner - Freakonomics Radio - The Patent Gap. According to estimates by the National Bureau of Economic Statistics, women represented only 7.5% of filed patents and 5.5% of commercialized granted patents. I have done my share (filing 10 in 2 years) to help make up the patent gap, but ladies…step it up! Why do so few women file patents? Is it that there are fewer in STEM fields – science, technology, engineering and medicine? The National Bureau of Economic Statistics says that the STEM gap in education only accounts for 7% of the gender difference in patenting. The under-representation of women in these jobs is more to blame. But, what about Industrial/Furniture Design? The NBER found that there is a 40% contribution from gender gap in design and development jobs. The Industrial Design Society of America and other design organizations [...]

Lean In by Leaning Out

Tracy Hazzard2013-05-09T05:35:10+00:00May 9th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Sometimes in order to “lean in” and make a difference for other women, you have to lean out first – quit the corporate world, start your own business and advocate for women’s needs from the outside. Okay, I admit it – the kind of change that I am making is not socially groundbreaking. I am not making childcare or birth control affordable and accessible to all women. I am not helping to get more women into senior ranks or on boards of directors. But I am at the table. I am leaning in. I am telling conference rooms of men in the U.S. and Asia that if they can’t talk about what women want to buy and why they buy as they develop products, then those men will not be able to compete. With women influencing more than 80% of all consumer goods and furniture purchases, no one [...]

Market Research – Beyond Demographics

Tracy Hazzard2013-03-20T15:00:22+00:00March 20th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Many product and furniture importers subscribe to large amounts of market research data to bolster their credibility and validate to retailers that their products fit the U.S. market. As both industrial designers and product researchers, we have found that finding demographics data set justification for your features or product is easy, but is no guarantee that it will sell. A better gauge for sales success is competitive context and year-over-year trends of what is available in the market. The largest supplier in any product category is at an advantage because they have significant historical sales data on what sells and doesn't sell. That is one significant reason that it is so difficult to unseat them. At Hazz Design, we have developed an edge for the little guy - the new market entrant or the factory that wants to sell U.S. retail direct - monitoring in-store U.S. retail product [...]

Patent Your Way to Market Success

Tracy Hazzard2013-02-07T16:00:58+00:00February 7th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

In the U.S., importers and trading companies are employing Intentional Invention patent strategies to hold their market position against direct source alternatives and combat parity issues at retail. By patenting designs and functions, they are free to source the product from any manufacturer they choose. They can also protect their position with retailers so that an item cannot be second sourced or bid out. As a manufacturer, clear business goals that include a patent strategy can be a competitive advantage for selling to the U.S. market. The more complex issue is deciding what to patent, how to develop the patent, and in which country or countries to apply for that patent to maximize those business benefits. Patent Due Diligence When designing and manufacturing products for the U.S. market, patent due diligence is a critical requirement.  Even if you are not interested in using patents as a competitive business [...]

Tips for an Ergonomically Safe CAD Environment – Job Design

Tracy Hazzard2013-02-05T16:00:34+00:00February 5th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

In previous posts, we discussed how workers and employers can help alleviate some of the office environment risks of developing cumulative trauma disorders (CTDs) or repetitive stress injuries (RSIs) through work style and habits, and, the proper selection of furniture and equipment. With industries specializing and narrowing job descriptions for maximum productivity, there is little flexibility and break-up in the routine of a job for most workers. Minimizing some of the repetition by designing the job around the worker, or allowing or forcing periodic breaks can keep your most productive workers from becoming part of the statistical loss of 31+ work days due to RSIs for U.S. businesses each year. Designing jobs with tasks that offer a variety of physical activity: standing, sitting and walking, not only help break up the routine physically, but allow much-needed mental relief as well. Allowing tasks to be performed intermittently rather than [...]

Tips for an Ergonomically Safe CAD Environment – Selecting Furniture

Tracy Hazzard2013-01-29T16:00:00+00:00January 29th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Second in a three part series of articles on providing an ergonomically safe computer work environment that minimizes risks for cumulative trauma disorders (CTDs) or repetitive stress injuries (RSIs). We discussed last post on how workers can help alleviate some of the risks of developing RSIs through their work style by changing posture, habits and recognizing their own health risk factors. However, the burden of safety lies not with the worker, but mainly on the employer to provide a safe and healthy work environment. With the high costs of RSIs costing U.S. employers $80 billion in medical expenses and worker's compensation claims along with 31+ days of lost work time each year, employers cannot afford to ignore the environmental and equipment needs of computer users. For a little more research work, money and willingness to look outside the typical retail office supply source, employers can minimize the risk [...]

Tips for an Ergonomically Safe CAD Environment – Work Style

Tracy Hazzard2013-01-22T16:00:40+00:00January 22nd, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

Originally written and published in 1997, this article and the tips about creating a safe computer-aided-design (CAD) environment are even more applicable today when almost every office worker is just as heavy a computer user as CAD users in the 90's. All updates to to article are in blue, but otherwise the original 3-part article is reprinted in its entirety. Rising cases of cumulative trauma disorders (CTD) or repetitive stress injuries (RSI), in office environments have the U.S. Occupational Safety and Health Administration (OSHA) concerned, along with many employers. According to OSHA, CTDs account for two-thirds of all workplace injuries and illnesses reported, with 31+ days of work loss time. CAD-based offices are three times the national average for repetitive motion injuries. The U.S. Department of Labor Statistics and NCCI Research, repetitive stress injuries are costing $20 billion per year in worker's compensation claims and overall costs employers [...]

Hazz Design 2012 Year in Review

Tracy Hazzard2013-01-19T03:52:31+00:00January 19th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

    HAZZ DESIGN IN THE NEWS Orange County Register - December 21, 2012 Expert Couple on How to Shop, What to Buy RISDxyz - Fall/Winter 2012  24/7 Partnership Furniture World - Sept. 2012 - Dec. 2012 Furniture Materials Crash Courses: Part 1-5 Furniture Today | Home World Business | HFN - June 2012 - Aug. 2012 Articles on Genderblend™ Design Process Home World Business - March 19, 2012 Hazz Design Sees Growth in Women's Office Furniture Segment Reprinted/republished with permission of HomeWorld Business and ICD Publications  Home World Business - February 20, 2012 Las Vegas Market's RTA Vendors Report 'Quality Buyer' Attendance           TRACY & TOM'S    TOP MOMENTS OF 2012         COLLABORATING with the Martha Stewart Home Office™ team on the Chase Task Chair. CONSULTING during 10 productive trips to China - (read about our travel secrets). TEACHING at Las Vegas Furniture Market - [...]

Research Analysis – Quantity is not Quality

Tracy Hazzard2013-01-15T08:00:59+00:00January 15th, 2013|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We are drowning in data, research analysis, focus groups, solicitations to participate in surveys, and companies popping up all over that conduct consumer research. Is it really helping or hurting our design process? Trina Turk, fashion designer, says in the December 2012 issue of Inc. Magazine that she used Google data to determine where to open her next store - North Carolina. She said, "Instead of saying, 'Hey, let's open a store.' we follow a formula." But what if her formula is flawed? Maybe designers at the high number of fashion, textile and home furnishings companies in North Carolina frequently Google Trina Turk to do trend research of their own. Paying qualified left-brained experts to conduct this market research doesn't let us designers off the hook for analyzing, reviewing and just plain applying common sense to the results before we use it to design products or plan stores. [...]

Secrets to China Success – Pack Right

Tracy Hazzard2012-12-10T12:14:53+00:00December 10th, 2012|Brand It, Free Articles, Inventors, Produce It, Promote It, Protect It, Prototype It, Prove It, Retail & Big Box, Sourcing|

We are embarking on another trip to China this week, making it a total of ten trips between the two of us for 2012, so we thought we would share some tips on why Hazz Design does more than survive a trip to Asia. Business and pleasure travel are full of pitfalls nowadays, both domestic and international, but after so many Asia trips, being prepared and being flexible do not have to be contradictory or cause for panic attacks. Here are some of our tips on packing just the right items to prepare for the unknown. Packing Right Because we travel so much, we have duplicate sets of all of all our toiletries so we can pack quickly and be sure not to forget anything. There is nothing worse than getting over to China and realizing you forgot contact solution or toothpaste. The entire toilet kit goes into [...]

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