PRODUCT DESIGNERS & PRODUCT LAUNCH STRATEGISTS –
TRACY HAZZARD & TOM HAZZARD
Based in Orange County, California, product designers and design experts Tracy Hazzard and Tom Hazzard of Hazz Design Consulting have collectively designed and developed 250+ products generating almost $2 Billion in revenue for their retail clients. They hold over 37 utility and design patents with an unprecedented 86% commercialization rate – double the USPTO-reported national average. Their entrepreneurial experiences are taught in a Harvard Business Review course in 26 universities around the world. Tom and Tracy are hosts of three podcasts: 3D Printing Podcast WTFFF?! ranked #1 on iTunes with over 100,000 listeners monthly; Feed Your Brand podcast providing Ninja digital Brandcasting tactics; and Product Launch Hazzards podcast for members and clients only. Their flagship 3D Print Twist Tie Design won Outstanding Work from the China World 3D Printing Tech Alliance.
Tom and Tracy are graduates of Rhode Island School of Design with degrees in Industrial Design and Textile Design respectively. They have worked as ghost designers behind such well-know brands as Martha Stewart Living, X-Rocker and Bayside Furnishings. Tracy worked directly for design-leading companies like Milliken and Herman Miller. Tom built and managed design teams for three ready-to-assemble furniture companies. Both Tracy and Tom have had products in all major retailers, wholesale clubs, electronics boutiques and office super stores. Their best-selling mesh office chair has been in Costco for over 6 years straight. Besides being featured on numerous podcasts and publications like Entrepreneur, Forbes, Wired, Fortune Small Business, and CNN Money, Tracy pens a regular featured Inc. column on innovation.
Tom & Tracy Hazzard regularly speak to, mentor and coach corporate executives, entrepreneurs, private labelers and start-up incubators on innovation, product strategy, design and development to get them to rethink their sequencing and strategy to design success into the process and turnaround their product market mix to deliver their brand promise.