TRACY LEIGH HAZZARD

Columnist:

Inc. Columnist | Tracy Leigh Hazzard

Podcast Host:

Feed Your Brand Podcast | Tracy Hazzard | Brandcasting You Product Launch Hazzards | Tracy Hazzard  3D Start Point | WTFFF Podcast | Tracy Hazzard

CEO – Product Launch Expert & Strategist

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CMO – Brandcasters, Inc. | Podetize

Podetize | Brandcasters | Brandcasting You | Feed Your Brand

Hazz Design | Tracy Hazzard
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SHORT BIO

As a Brand & Product Strategist for Hazz Design, Tracy Hazzard has ghost-designed, sourced and launched 250+ consumer products generating more than $2 Billion at e-commerce and mass-market retailers. For over 25 years, she has worked with design-leading brands like, Martha Stewart Living and Herman Miller to out-design, out-source and out-profit the competition. Tracy is the co-inventor of 37 patents that have helped her clients get acquired and achieve high asset valuations. In addition to being an Innovation Columnist for Inc., she has been featured in Harvard Business Review, Forbes, Wired and CNN Money. Tracy co-hosts the podcasts: Product Launch Hazzards, Feed Your Brand & WTFFF?! 3D Printing: the 3D Start Point for disruptive technology.

LONG BIO

Tracy Hazzard, Inc. Columnist & CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 25 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.

Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.

Besides being featured in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal, and the best-selling author of Guerrilla Patent Tactics and Successful Launching By Design. Tracy co-hosts weekly the top-ranked podcasts: Product Launch HazzardsFeed Your Brand, and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology.

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TALK TOPICS

Brand Assets By Design:

Product Launching from Idea to Big Brand to Sold

In the consumer retail market where 7 out of 10 consumer product launches fail and less than 2% of inventors ever make any money, the odds are stacked against you. But with some Product Launch Hazzards protection tips and Success By Design tactics, you can reduce risk and defy the odds as you go from Product Idea to Big Brand to Sold. Tracy Hazzard, Product Launch Expert, dives deep into a proven formula that helps optimize processes and maximize your resources so you can out-source, out-design, and out-profit your competitors. It has been applied to virtually all types of consumer product categories, and mastering its fundamentals is the first step to retail sales success. These solutions were firmed up from years of practical experience in working with big and small brands and private labelers that build a brand and get acquired.

In this session, you’ll learn how to:

  • Increase Product Margins & Profitability
  • Speed Up Time to Market
  • Build Assets & Big Brand Valuation
  • Source Safer & Smarter
  • Become Troll & Competitive-Proof

Disrupting Retail:

3D Print Zero Inventory & Last Mile Delivery

You’ve heard the hype that “soon” consumers will 3D print their own products at-home or in-store on-demand, but will it be a reality anytime soon? Retailers are struggling to stay profitable in the wake of rapid e-commerce market share gains, show-rooming, rising expenses and a consumer priority on anything innovative– new design, new technology, and new brands. Consumers of all ages, wait until the last minute to shop for tomorrow’s events, so why aren’t more stores and brands exploring last mile delivery of products made on-demand? Shouldn’t mass retail be attracted to the tremendous cost savings of a zero-inventory strategy? What will it really take for on-demand 3D print to disrupt retail? Learn more about 3D print disrupting retail and the tipping ready signs like showrooming, last mile delivery and inventory costs.

In this session, Tracy will explore the top five areas holding 3D Printing from tipping at retail:

  • Right Fit CPG Designs
  • Skilled Labor Gap
  • Duplicatable Manufacturing & Finishing Model
  • Full Retail Integration
  • Materials & Testing

Monetization Marketing:

The C2C (Content to Commerce) Business Model

The heart of marketing today is getting your original product, expertise, or service to make you money. How do we get people to love us or love our stuff as much as we do? The hard truth is that they don’t actually care about you, your services or your products. How do we get them to hear us, see us, and actively tune into us? Original content creation and distribution strategies are transforming business of all shapes, sizes, and types attracting and influencing the community seeking what you have to sell. Instead of working on a book, product, or course, and figuring out how to sell it – innovative marketers are building an audience, and then figuring out which products and services are most desired, creating commerce and rave-worthy conversion again and again.

In this session, you’ll learn:

  • How to stand out in a crowded market
  • Principles for attracting your right-fit community
  • Tactics for being everywhere at once without losing your mind
  • Key characteristics of binge-worthy (and commerce-worthy) content
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SEE SOME OF TRACY’S RECENT PRESENTATIONS

Tracy Hazzard Digital Footprint Speaker

Tracy is a dynamic, articulate presenter who makes the complex, interwoven worlds of product design and retail strategy accessible and engaging. It’s clear she has an unparalleled grasp of what makes a product sell and to whom. On top of the impressive depth of experience that shines through her presentation, her energy makes you feel part of her world and confident in her counsel.

Amy Ferguson - Communications & Public Relations, Ferguson Freelance
Lauren Watkins | Pinshape

Tracy interviewed me for a segment on her podcast and it was clear from the beginning that 3D design and the 3D printing industry is something she is very passionate about. She displayed the utmost professionalism on the show and welcomed me warmly. She also asked very well thought out questions, which made me think, and made for a great show. She definitely knows this industry well and genuinely cares about contributing to it.

Lauren Watkins - Marketing Manager, Pinshape
Mark Harris | The Inventors Mastermind | Invention Help

Tracy Hazzard is outstanding!  If you need to launch a product; don’t even think about it, unless you first listen to Tracy.  Everyone at my event considered her talk as must for any growing business.  And, even months later; people are still asking about her. If you have the opportunity of hearing Tracy speak, don’t miss it!”

Mark Harris - CEO & Mastermind Event Marketer, Thought Leadership Alliance
Tracy Hazzard SoCal MakerCon Speaker

Tracy is passionate and knowledgeable about her topics and her engagement at the SoCal Maker Convention was especially well attended. As a senior organizer for the SoCal Maker Convention, I look for guest speakers who have a strong following, who speak authoritatively on their area of expertise, and who will provide attendees with an inspirational, informative, and rewarding experience. Tracy brings all these things to the table and more.

Aaron Berg - Event Manager, SoCalMakerCon
Dave Phillipson | CEO Space

Tom & Tracy Hazzard have not only proved to me why they are among the top of their industry, they have shown they are collaborative Spirits and I can tell you, that they have a Platinum Rolodex.

Dave Phillipson - Event & Master Connector, CEO Space International

SELECT CLIENTS & BRANDS

Clients & Brands | Tracy Hazzard | Tom Hazzard | Hazz Design