Why taking a risk on future technology innovations can make your brand relevant to generations today.
Beyond the cool experiences you see in disruptive technology like virtual reality, the truly unique brand proposition is that it is so immersive and non-interruptive. But inserting your brand into it in very inauthentic way could be detrimental to your brand promise itself. If you do it wrong, you’re screwed. Today brands are passively interacting with their consumers and it’s not enough to build loyal fans. In a Virtual Reality world, consumers will have the opportunity to make a stronger connection with that