Project Description
Retail Gaming Design
Research, Sourcing & Development
Select Brands: xRocker; Ace Bayou; LevelUp
Retailers: ToysRUs; Target; Walmart; Wayfair
Brand Boost: xRocker Growth
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Designers
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Months
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Tradeshows
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New Designs
ODD-BEATING GAMING DESIGN
The Challenge
Three months prior to their next Las Vegas Market tradeshow, Ace Bayou came to Hazz Design with the challenge to help them grow their xRocker Gaming Design collections with broader demographic design and raise buyer perception on the brand.
The Solution
Even Tom & Tracy’s usual prolific design speed was challenged by this tall order, but they rose to the occasion and not only redesigned the entire gaming design collection with new designs, but by the next trade show had rehabbed their Juvenile collections as well. All in total – 150 SKUS – colors, materials and designs were added to Ace Bayou’s intellectual property asset portfolio.